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Free Tools To Dominate Your Competition (And How To Use Them)

Gone are the days when people visited multiple dealerships to shop for a car. Today, the average person visits fewer than two dealerships before making a purchase (2015 TNS Auto Shoppers Guide). That’s great news if you’re the one dealership they visit—but not so...

Audience Targeting For Automotive Digital Marketing

At NADA earlier this year, Jessica Stafford went over the various levels of targeting and audience targeting over time. Her presentation was extremely valuable, and I want to dig deeper into what she said and provide a cheat sheet for audience targeting. Targeting has...

How To Make More Sales This 2016 Holiday Season

The holidays are nearly upon us, which means some of the biggest shopping days of the year. In addition to Black Friday and Cyber Monday, you likely have a stock of 2016 vehicles that you need to offload to make room for new 2017 models. So what can you do to hit...

Omni-Channel Marketing: Three Steps to Beat the Competition

Think about your favorite advertisement. Now picture how you’ve seen that ad play across different media; TV, magazines, online, etc. This is called omni-channel marketing and chances are the messages you’ve heard in those ads—no matter the channel—is the same. This...

Gotta Catch ‘Em All

Whether or not you have hopped on the “Pokemon Go” bandwagon, you have to hand it to Nintendo – they are on to something, and their stock agrees. “Pokemon Go” is an augmented reality mobile game that allows players to join a treasure hunt via navigating through...

Hot off the…..Video?!?

Yeah, yeah; it’s supposed to be, “Hot of the press,” right?  Not any more, it is hot off the video we just watched on the world wide web.  Our lives have become so engulfed with video. Look at your Facebook news feed, Instagram, Snapchat, Twitter, at...

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