Chevrolet Dealer in Southern California
Registered Showroom Visits (RSV™)
Demand Local partnered with a single rooftop Chevrolet dealer in Southern California to influence showroom visits from select competing auto retailers and the local in market auto shoppers in their PMA.
We Geo-Conquested and Geo-Retargeted a total of six domestic dealers; Chevy, Ford, Chrysler, and Dodge.
We ran 320×50 and 300×250 dynamic banners with both offer specific and general branding messaging. The offer specific messaging accounted for 53% of the total RSVs™ and 83% of the total ad clicks came from first time visitors.