Ford Dealer

Registered Showroom Visits (RSV™)

Strategy

Demand Local partnered with a single rooftop Ford dealer to influence showroom visits from the Spanish speaking in market auto shoppers in their DMA.

The dealer displayed Spanish messaging on mobile sites and apps that indexed highly with Spanish speaking consumers. We ran 320×50 and 300×250 dynamic banners with both offer specific and general branding messaging.

The general branding message accounted for 65% of the total RSV™ while the 320×50 accounted for 92% of the total RSVs™.

Z

96

Total RSVs™

$54.69

Per RSV™

0.54%

Peak CTR

2,097

Clicks

Ready to drive traffic?

Our ad technology is driving demand for healthcare, home improvement and finance as well.

Call now! 1-888-315-9759
info@demandlocal.com

 

 

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