Toyota Regional Dealer Association (Tier 2)
Registered Showroom Visits (RSV™)
Demand Local partnered with a regional Toyota dealer association to influence showroom visits from the Spanish speaking in market auto shoppers in their DMA.
The association displayed Spanish messaging on mobile sites and apps that indexed highly with Spanish speaking consumers.
We ran 320×50, 300×250 and 728×90 dynamic banners where the 320×50 yielded 67% of the total RSVs™.