Free Tools To Dominate Your Competition (And How To Use Them)

Free Tools To Dominate Your Competition (And How To Use Them)

Gone are the days when people visited multiple dealerships to shop for a car. Today, the average person visits fewer than two dealerships before making a purchase (2015 TNS Auto Shoppers Guide). That’s great news if you’re the one dealership they visit—but not so great news if you get passed up for the competition. So what’s the driving factor for a consumer’s choice of dealership? Oftentimes, search. Did you know 100% of shoppers use Google at some point during their car buying process (according to the 2015 TNS Auto Shoppers Guide)? That means you need to dominate Google search results if you want to drive people to your showroom. Search engine optimization (SEO) and search engine marketing (SEM) are part of every dealership’s advertising toolkit these days. Many run Google AdWords to help bolster their search rankings, but don’t use the free tools available to maximize their SEO/SEM spend. That’s like someone buying an iPhone and only using it to make phone calls—there’s a lot of wasted potential in using a smartphone just like a landline. Don’t be like that person. If you’re not sure if you are using the free ad support tools Google provides to their full advantage, here are a few questions to ask yourself: • Do you own your own Google AdWords, Search Console and Analytics accounts? If not, make sure to take ownership and link them to each other. These are the keys to accessing data that will help you understand if your campaign is scoring big or needs to be revamped. • Do you know how fast your site is operating? If the...
Making Mobile Marketing Work For You: The Importance Of Mobile Landing Pages

Making Mobile Marketing Work For You: The Importance Of Mobile Landing Pages

  How many times have you visited a company web page on your mobile phone and gotten frustrated about the experience? You aren’t alone. A survey conducted by Google of mobile users revealed that 72 percent of users think mobile-friendly websites are important, yet 96 percent have visited a site that doesn’t work well on their device. Companies are spending a lot of money in digital marketing, but they are still falling short when it comes to the mobile experience. They aren’t using common sense to think about the user experience on mobile. Instead, they are checking a box on their digital marketing mix. This is so wrong. Your mobile website can and should be helping drive sales, but it needs to be optimized in order to do it. This means you will have to spend some money, but if you do it right, you’ll generate a strong return on that investment. To help you out, here are some down and dirty ways to get your mobile marketing to start making money for you. First and foremost, speed matters. You lose about 60% of traffic after three seconds, so you need to make the most of that time. Consider the ATM machine. People don’t go to an ATM machine expecting all the services they can get in a branch. They want to do simple things quickly, like checking balances or withdrawing money. The same goes for a mobile website. People want quick and easy. If your site is too slow or complicated, you’ll drive people away. Second, user experience is everything. Think about how you use mobile. You probably...