Know Your Visitors? Create Personalized Content That Sticks

Consumers are expecting real-time content personalization when they visit a web page, and marketers are responding to the demand. In fact, over half of all US marketers are focusing on it, according to new research. Recent polling by Researchscape for Evergage, found that 58% of marketers worldwide used real-time personalization – defined as data-driven personalization completed in less than 1 second.” The main venue for personalization, according to 44% of those polled, was websites. Mobile websites trailed at 17%, followed by web apps and mobile apps at 13% and 9%, respectively. The poll also showed that pop-ups were the most popular type of personalized content, with 53% of respondents using them. Auto dealers can focus on content personalization on their own sites by getting to know their visitors. Take a deep dive into your analytics and learn where your visitors are coming from, the devices they are using to get there, and the pages they spend the most time on. Then, use this information to create content that is more likely to grab visitor attention – and, hopefully, create...
Update Your Mobile Strategy With Location Based Advertising

Update Your Mobile Strategy With Location Based Advertising

Imagine targeting an automotive shopper while they are sitting at a competing dealership, presenting them with an offer they couldn’t refuse. We already know millennials are researching nearby deals and prices throughout the automotive buying process, and a better deal could get them on your lot. Location-based mobile advertising will be a game-changer for a lot of retailers. According to a new Technavio report, it’s gaining popularity – especially as the use of GPS-enabled devices continues to grow. The report also examined how the growing use of social networking sites, such as Facebook and Twitter, is leading to increased adoption as users share location information via these mobile platforms. While you may be able to hit the proper location for your advertising efforts, it’s equally important to target the right audience with the right messaging once they are there. For automotive dealers, capturing someone actively looking for a new car, with enticing messaging, while they are at a competing dealers’ site could be the sweet spot. Ready to learn more? Contact us today about our mobile advertising...

Don’t Miss The Mark On Serious Mobile Shoppers

Think mobile shoppers aren’t serious? Think again. In a recent study conducted by automotive website Edmunds.com, it was found that mobile users are, indeed, serious shoppers. According to the report, mobile users are engaging in five relevant behaviors: Shopping Viewing inventory Clicking on ads Submitting leads Consuming content (page views) If your site isn’t prepared for mobile visitors, you may be missing out on traffic, leads and, of course, sales. We’ve covered the importance of having a mobile-friendly site, but your site needs to be more than simply accessible from mobile devices – it needs to encourage serious shopping. Here are our top three tips to optimize your mobile plan: 1. Make sure your inventory pages are easily viewable from mobile devices. According to the report, mobile visitors “actively engage in key lower funnel shopping activities,” including viewing the inventory of actual vehicles for sale nearby. Mobile visitors also view about “9% more inventory pages on average, per person than wired inventory viewers.” Consider investing in a responsive web design, making sure your font is big enough and easily viewed from small screens, and that all of your pictures and videos are quickly rendered on mobile devices. 2. Include mobile-specific ad copy in your search campaigns. The Edmunds report found that “mobile users are at least 2.5 times more likely to click on ads than wired site visitors.” Concise mobile messaging, targeting the specific needs of mobile shoppers, can encourage clicks – and get more people to your site. 3. Make it easy for mobile visitors to connect with you. Consider “click-to-call” buttons, short lead forms and even text...
Will Windows 10 Ramp Up Bing Ads?

Will Windows 10 Ramp Up Bing Ads?

Microsoft’s recent release of Windows 10 could be a big win for Bing, according to Bing Ads General Manager, David Pann, in a blog post highlighting the release. “We’re estimating query volume gains from 10% to 15% as early as September – not only from new users, but from existing Bing users who will now use Bing more frequently,” Pann wrote. If Pann’s predictions pan out, now may be the time to give Bing advertising a try. With Windows 10, Bing is pushed front and center. Users can access Bing via a task bar, instead of launching the browser, making the entire search experience feel more intuitive. Bing is also bundled with the voice assistant Cortana, so tasks and searches can be done hands-free. The additional exposure, combined with built-in search features, could fuel adoption. The 2015 edition of AdGooroo’s “Yahoo! Bing Paid Search Metrics” report, showed that some advertisers in certain segments had higher click-through rates on Yahoo! Bing than on Google. A lower cost per click on the Yahoo! Bing Network was also highlighted (42% less than on Google in the categories studied). Need another reason to consider revisiting your Bing budget? Low competition. With Google as the go-to search engine for advertising, competition is high. But if your competitors aren’t capitalizing on Bing, take this as an opportunity to dominate that...