What exactly is Geo-fencing and why is it so darn important?!?


“Geo-Fencing”, such a buzz word as of late in the digital industry. One that may seem like just another buzz word for the moment, but honestly, this is key. This buzz word is one that has become a game changer in the digital world in marketing to your potential customers.

Geo-fencing (geofencing) is a feature in a software program that uses the GPS or radio frequency identification (RFID) to define geographical boundaries. A geofence is a virtual barrier.

Here is what we at Demand Local do. With advanced GPS-activated technology, we create a hyper-local geo-fence based on the actual latitude and longitude of the dealership/business address. When a user views a Demand Local mobile ad, his/her mobile device ID is identified and stored in a proprietary list. Subsequently, when a user enters the dealership/business virtual geo-fence, his/her mobile device ID is then cross-referenced with the original list of users who viewed the ad. If there is a match, then a Registered Showroom Visit is counted.

Talk about a game changer!  If you want to learn more, message me.  I have special pricing going on for the month of December.

Stephani Westphal- 980-439-9193- stephani@demandlocal.com

Ready to drive traffic? Talk to us.