Gotta Catch ‘Em All

Gotta Catch ‘Em All

Whether or not you have hopped on the “Pokemon Go” bandwagon, you have to hand it to Nintendo – they are on to something, and their stock agrees. “Pokemon Go” is an augmented reality mobile game that allows players to join a treasure hunt via navigating through real world locations. The game capitalized on players’ yearning for nostalgia and adventure, and the fact that it hit No. 1 in the App Store screams that there is more than just that magic to it. Let’s take a look. The popularity of the game depends heavily on high mobile phone usage, and the personalized, local element that consumers love. To match this consumer demand, mobile advertising spend has been on the rise. According to a recent study, eMarketer predicts that US adults spend an estimated 2 hours and 51 minutes on mobile devices every day. Consumers have given strong cues about their advertising preferences – namely, advertising must hit the mark for them to be interested. If we can’t answer WIIFT (What’s In It For Them), we have already missed the opportunity. So how do we stay relevant?  Keep it mobile – that’s where consumers are. Mobile advertising is the present and future of advertising. Keep it personal – provide relevant ads based on your consumers’ interests. Make it easy by finding them and reminding them what they researched last night, “Safest SUVs 2016.” Keep it local – meet consumers where they’re at. Serve ads to consumers when they are ready to make a buying decision, i.e. at George’s Toyota of San Francisco. While Demand Local isn’t directly related to the...

Demand Local Takes On The Crunchies

  Monday, February 8th, 2016, we attended the 9th annual Crunchies Awards. Dubbed as, “the Oscars of startups and technology,” we were more than excited to see the best the industry has to offer. The night didn’t disappoint as we shared drinks and laughs with old and new friends alike. Chelsea Peretti was definitely one of our highlights of the night. With perfectly placed jabs, she had the whole building laughing (especially as she went in on Postmates and Uber). Our favorite part of the night was seeing the diversity that is breaking through into the tech world. We’ve come a long way and we can’t wait to see the continual progression within this industry. We would like to thank Tech Crunch for hosting these awards and a huge congratulations to all the winners and nominees of the night. We hope to see you all next...

Know Your Visitors? Create Personalized Content That Sticks

Consumers are expecting real-time content personalization when they visit a web page, and marketers are responding to the demand. In fact, over half of all US marketers are focusing on it, according to new research. Recent polling by Researchscape for Evergage, found that 58% of marketers worldwide used real-time personalization – defined as data-driven personalization completed in less than 1 second.” The main venue for personalization, according to 44% of those polled, was websites. Mobile websites trailed at 17%, followed by web apps and mobile apps at 13% and 9%, respectively. The poll also showed that pop-ups were the most popular type of personalized content, with 53% of respondents using them. Auto dealers can focus on content personalization on their own sites by getting to know their visitors. Take a deep dive into your analytics and learn where your visitors are coming from, the devices they are using to get there, and the pages they spend the most time on. Then, use this information to create content that is more likely to grab visitor attention – and, hopefully, create...

Flash-No-More: Chrome to stop auto-playing Flash ads

Starting on September 1st, Google Chrome will no longer auto-play Flash ads by default. Google has been working with Adobe to “intelligently pause content that aren’t central to the webpage” in order to improve user experience and save laptop battery power. There will be no effect on Flash content that users choose to view, such as what runs in embedded video players. (Of course if you’re desperate to view a Flash ad, you can right-click the ad and select “Run this.”) For advertisers, this means converting ads from Flash to the recommended HTML5, or even sticking with a static jpg. Not doing so would result in ads either not viewed at all, or viewed at a sub-optimal level. Demand Local is opting for the HTML5 switch and now automatically converts all Flash files before launching them. With most mobile phones already opting for a Flash-less existence, and Firefox declaring an all-out war against the software back in July, it was only a matter of time before Google jumped on...
Will Windows 10 Ramp Up Bing Ads?

Will Windows 10 Ramp Up Bing Ads?

Microsoft’s recent release of Windows 10 could be a big win for Bing, according to Bing Ads General Manager, David Pann, in a blog post highlighting the release. “We’re estimating query volume gains from 10% to 15% as early as September – not only from new users, but from existing Bing users who will now use Bing more frequently,” Pann wrote. If Pann’s predictions pan out, now may be the time to give Bing advertising a try. With Windows 10, Bing is pushed front and center. Users can access Bing via a task bar, instead of launching the browser, making the entire search experience feel more intuitive. Bing is also bundled with the voice assistant Cortana, so tasks and searches can be done hands-free. The additional exposure, combined with built-in search features, could fuel adoption. The 2015 edition of AdGooroo’s “Yahoo! Bing Paid Search Metrics” report, showed that some advertisers in certain segments had higher click-through rates on Yahoo! Bing than on Google. A lower cost per click on the Yahoo! Bing Network was also highlighted (42% less than on Google in the categories studied). Need another reason to consider revisiting your Bing budget? Low competition. With Google as the go-to search engine for advertising, competition is high. But if your competitors aren’t capitalizing on Bing, take this as an opportunity to dominate that...