Connected TV refers to a device that allows its users to stream video content through the internet to their television as opposed to traditional cable connection. Apple TV and Roku are likely the two most famous examples of this type of device.
OTT is short for “over the top,” on the other hand refers to any video content that is streamed by a user directly from the Internet. This can happen on a desktop or laptop computer, or on a smartphone, tablet, or other types of mobile devices.
How is it different from OTT(Over the top Media) ?
Most Engaged Audience
Captive Audience who are actively engaging with the content
How Connected TV works?
When someone wants to buy CTV advertising, they will use a DMP to gather audience data on their specific targets. That information is then fed into a DSP with other campaign information, such as price and flight dates. The DSP connects to the SSP and starts shopping.
DSPs warehouses all the ad inventory from various publishers through ad exchanges and make them accessible to buyers.
DMPs sit in the middle between buyers and sellers and collect first, second, and third-party data to help with targeting.
SSPs facilitates selling CTV Ad Impressions through automated auctions, when there's a match, sales happen.
We go beyond industry best practices to secure the highest quality inventory by diligently hand picking publishers from private markets.
Deliver seamless Ad experience to the same user across devices and make meaningful measurements using cross-device attribution.
Win with Demand Local
94% Plus Completion Rates
Engaged audiences and assurance your message has been received in full
Measure success using digital or traditional media planning and KPls
Transcend linear television with precise, granular targeting of demographic, psychographic and behavioral data.
Big Screen, Big Impact
Optional large screen only device selection for maximum resolution.
CTV / OTT Advertising Strategies & Tactics
We aim to provide you with the best guidance so you can build a successful CTV/OTT strategy for your automotive clients. We’ll take you through everything that your boss wants you to know about CTV Advertising Strategy. From media buying to analytics, you have your work cut out for you if you’re getting started in this space.
Connected TV is the biggest wave Automotive Advertisers have witnessed
At Demand Local, we aim to educate and provide strategies to Executives and Sales Professionals in Auto Advertising & Marketing for them to grow and scale their businesses. Talk to the experts at Demand Local to learn how you can take advantage of our powerful CTV marketing tools.