Reach the most valuable audiences

With immersive, interactive, and personalized ad experience on Connected TV Advertising.

Demand Local

Biggest wave in Entertainment & Media

820+

MILLION DEVICES

Nearly 75% of all US households have at least one CTV device in their household

8 BILLION+

HOURS PER MONTH

$22 BILLION+

BEFORE 2021

What is Connected TV?

Connected TV refers to a device that allows its users to stream video content through the internet to their television as opposed to traditional cable connection. Apple TV and Roku are likely the two most famous examples of this type of device.


OTT is short for “over the top,” on the other hand refers to any video content that is streamed by a user directly from the Internet. This can happen on a desktop or laptop computer, or on a smartphone, tablet, or other types of mobile devices.

How is it different from OTT(Over the top Media) ?

Most Engaged Audience

Captive Audience who are actively engaging with the content

How Connected TV works?

When someone wants to buy CTV advertising, they will use a DMP to gather audience data on their specific targets. That information is then fed into a DSP with other campaign information, such as price and flight dates. The DSP connects to the SSP and starts shopping.

DSPs warehouses all the ad inventory from various publishers through ad exchanges and make them accessible to buyers.

DMPs sit in the middle between buyers and sellers and collect first, second, and third-party data to help with targeting.

SSPs facilitates selling CTV Ad Impressions through automated auctions, when there's a match, sales happen.

DMP

Data Management Platform

SSP

Supply Side Platform

DSP

Demand Side Platform

Premium Ad Environments

We go beyond industry best practices to secure the highest quality inventory by diligently hand picking publishers from private markets.

Cross-Device Continuity

Deliver seamless Ad experience to the same user across devices and make meaningful measurements using cross-device attribution.

Win with Demand Local

94% Plus Completion Rates

Engaged audiences and assurance your message has been received in full 

Comprehensible Reporting

Measure success using digital or traditional media planning and KPls

Data-Informed Targeting

Transcend linear television with precise, granular targeting of demographic, psychographic and behavioral data.

Big Screen, Big Impact

Optional large screen only device selection for maximum resolution.

CTV / OTT Advertising Strategies & Tactics

We aim to provide you with the best guidance so you can build a successful CTV/OTT strategy for your automotive clients. We’ll take you through everything that your boss wants you to know about CTV Advertising Strategy. From media buying to analytics, you have your work cut out for you if you’re getting started in this space.

CTV / OTT Technological Landscape

Having to learn and navigate the world of Connected TV can easily get you lost in the weeds. You need an expert to navigate the world of Connected TV advertising.

Connected TV is the biggest wave Automotive Advertisers have witnessed

At Demand Local, we aim to educate and provide strategies to Executives and Sales Professionals in Auto Advertising & Marketing for them to grow and scale their businesses. Talk to the experts at Demand Local to learn how you can take advantage of our powerful CTV marketing tools.

Get in Touch!

We can help you and your clients sell more cars.

Demand Local