Geofencing Marketing & Advertising Companies Reviews

What are the companies that provide Geofencing Advertising & Marketing Services?

Geofencing Marketing technology allows marketers and advertisers to precisely choose the exact geo-location that their ads show up on. Geofencing uses different types of targeting to identify geo-location such as zipcodes, street address, GPS coordinates using latitude and longitude, as well as IP targeting.

Geofencing enables competitive marketing tactics for advertisers and marketers to grab the attention of in-market shoppers in their competitive store location, large scale events such as concerts, sports events, conferences, etc in stadiums, convention centers, malls, outlets, parks, neighborhoods. Using Geofencing you can also target households with foot level granularity that meet your target profile criteria.

A local auto-dealership builds a virtual boundary within a few square miles from its dealership’s location to target car buyers within the same neighborhood. This way they limit their ad spend on prospects who are more likely to purchase and get a better ROI. Using tracking technologies to identify devices where the ads were shown, geofencing solution providers are able to provide walk-in attribution for their advertising. This means that using the Geofencing solution, companies can now track the customers who walked into the showroom after seeing the ad. This level of attribution provides better visibility and analytics for marketers to spend their advertising budget wisely.

Salesforce

Salesforce as many know is a CRM company who also happens to offer geofencing feature in one of their marketing products.

Pros

  • If you already have Salesforce – Easy Integration

Cons

  • Expensive
  • Very basic

Media Vision 2020

Media Vision 2020 provides geofencing services that can target consumers within a 25 foot radius, and also does device retargeting.

Pros

  • Cross Device Targeting

Cons

  • Very high minimum spend
  • No whitelabel
  • Complex

Simpli.fi

One of the leading geofencing solution providers in the market with a solid technology to support their claim.

Pros

  • Great technology
  • Hour level granularity

Cons

  • Very high minimum spend
  • No whitelabel
  • Complex

Spatially

Spatially leverages the power of location-based data to extract insights that deliver real-world value.

Pros

  • Data Driven Approach

Cons

  • Niche Space
  • Only Strategy
  • Lack of execution

Bluedot

Bluedot is an Australian company founded in Melbourne. If provides mobile location data to companies to run marketing solutions on.

Pros

  • Precise Location Data
  • Enterprise Grade

Cons

  • Complex Onboarding
  • Not a turnkey solution
  • Only effective in large scale

Data Dynamix

Data Dynamix is a data provider/enrichment service that shelves IP addresses, device IDs and demographic information.

Pros

  • Household Targeting
  • Device Ids

Cons

  • Limited to their database
  • No Geoconquesting

Thumbvista

Thumbvista is a marketing company based in Charlotte, North Carolina. They provide mobile advertising, mobile coupons, and location-based advertising.

Pros

  • Great technology
  • Hour level granularity

Cons

  • Very high minimum spend
  • No whitelabel
  • Complex

Ready to drive traffic? Talk to us.

1-888-315-9759

  info@demandlocal.com

Going beyond auto?

Sure, come ride with us. Our ad tech is driving demand for healthcare, home improvement and finance as well.