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Reach the most valuable audiences

With immersive, interactive, and personalized ad experience on Connected TV advertising.

Biggest wave in entertainment & media

Nearly 75% of all US households have at least one CTV device in their household

$22 Billion+

BEFORE 2021

8 Billion+

HOURS PER MONTH

820+

MILLION DEVICES
Rise of Connected TV Advertising

What is connected TV?

How is it different from OTT (Over the top Media) ?

Connected TV refers to a device that allows its users to stream video content through the internet to their television as opposed to traditional cable connection. Apple TV and Roku are likely the two most famous examples of this type of device.

 

OTT is short for “over the top,” on the other hand refers to any video content that is streamed by a user directly from the internet. This can happen on a desktop or laptop computer, or on a smartphone, tablet, or other types of mobile devices.

Show me the differences between CTV & OTT

Most engaged audience

Captive audience who are actively engaging with the content.

How connected TV works?

When someone wants to buy CTV advertising, they will use a DMP to gather audience data on their specific targets. That information is then fed into a DSP with other campaign information, such as price and flight dates. The DSP connects to the SSP and starts shopping.

Deep Dive in to How CTV Ad Technology Works

Win with Demand Local

Premium Ad Environments
We go beyond industry best practices to secure the highest quality inventory by diligently hand picking publishers from private markets

Cross-Device Continuity
Deliver seamless ad experience to the same user across devices and make meaningful measurements using cross-device attribution.

94% Plus Completion Rates
Engaged audiences and assurance your message has been received in full
Big Screen, Big Impact
Optional large screen-only device selection for maximum resolution.
Data-Informed Targeting
Transcend linear television with precise, granular targeting of demographic, psychographic and behavioral data.
Comprehensible Reporting
Measure success using digital or traditional media planning and KPls

100+
Agency Partners

2000+
Clients

100000+
Walk-ins

10000+
Agency Partners