Demand Local Announces Executive Leadership Expansion:

Brian Schrader Promoted to Chief Product Officer, Caitlin Cowley Joins as SVP of Growth and Strategy

SAN FRANCISCO, CA — June 6, 2025 — Demand Local, a leader in digital advertising solutions, is proud to announce two strategic leadership moves that underscore its continued commitment to driving innovation and growth in the advertising industry.

Brian Schrader has been promoted to Chief Product Officer (CPO). With 20 years of digital advertising experience, Brian has spent the last five years as VP of Product Development at Demand Local, where he led the development of the company’s platform, LinkOne and performance-driven solutions. Prior to joining Demand Local, Brian spent seven years at Bonnier Corporation, where he led digital strategy across a portfolio of prominent media brands.

“I’m excited to continue evolving LinkOne, a platform that’s reshaping the digital advertising landscape,” said Brian Schrader. “This optimization engine, powered by true attribution and verified sales, is not just innovative — it’s redefining how performance marketing should work. The opportunity to scale that impact is incredibly energizing.”

Joining Demand Local as Senior Vice President of Growth and Strategy is Caitlin Cowley, who brings over a decade of experience in automotive sales and marketing. For the past six years, Caitlin held leadership roles at PureCars, a leading automotive martech company, where she rose to Vice President of Sales. Her deep understanding of dealer needs and data-driven growth strategies has made her a trusted voice in the automotive retail space.

“Demand Local is rooted in performance, primed for growth, and fueled by innovation,” said Caitlin Cowley. “It’s refreshing to land at a company where bold thinking meets real results. I’m excited to help lead this next chapter of strategic expansion and value creation.”

“These appointments reflect our unwavering commitment to delivering exceptional value to our clients while scaling our business with intention,” said Ray Bhatia, CEO of Demand Local. “Brian’s vision and leadership have already transformed our product offering, and Caitlin’s strategic insight and energy will be invaluable as we move into our next stage of growth.”
As Demand Local continues to evolve to meet the needs of a dynamic advertising landscape, the company remains focused on investing in talent and technology that deliver real-world results for clients.

About Demand Local
Demand Local is a digital advertising technology company that delivers hyper-targeted, data-driven marketing solutions for all industries with their industry leading platform, LinkOne. Founded in 2008 with a focus on the Automotive Industry, Demand Local now partners with advertising agencies, regional advertising groups, and national brands across industries. LinkOne drives customer acquisition with verified sales (and path to sales) data analysis powering continuous media strategies that drive real world results in real-time.

Media Contact:
Kass Dawson
VP of Marketing
[email protected]
www.demandlocal.com