We know Data Driven Multicultural Marketing and Attribution
Multicultural Media
Data-driven.
Multicultural focused.
Built for performance!
Most agencies tell you who they reached. We tell you what they bought.
Too often, multicultural marketing has been measured by who it reached instead of what it achieved. We built DL Multicultural to change that. Our clients don't hire us because we're a multicultural agency. They hire us because we combine cultural expertise with the data, technology, and attribution needed to deliver and prove real business outcomes.
WHAT WE PROVIDE
- Cross-Channel Targeting to engage users on multiple platforms with cohesive experiences and consistent messaging.
- Over 10 years of experience reaching Multicultural audiences for verticals like Automotive (Tier 1 and 2), CPG, QSR, Education, and more.
- AI driven performance tracking to enhance optimizations for continuity in tactics, ad messaging and post-click consumer experience.
- Proven strategies with long-standing agency partners that provide exclusive insights and customized expertise that deliver localized, measurable results.
- Proprietary Attribution Reporting that provides Ad influence insights and delivers ROI, and purchase tracking for brands and retail business.
We believe it's time for something better.
Move the needle, not just the metrics
Most multicultural agencies can tell you a campaign was seen. Far fewer can tell you what it changed. We built our own data and attribution platform so the answer to "did this work?" is a number, not a narrative.
LinkOne is Demand Local's first-party customer data platform — SOC 2 compliant — and it's the reporting surface every client sees. It connects your own customer records to campaign delivery, then follows through to real-world outcomes.
›Connect
Your CRM and customer systems feed directly into LinkOne. Multicultural targeting starts from real customer records, not demographic guesswork.
›Activate
Audiences are built once and run everywhere — CTV, audio, video, display, social, and search — with culturally consistent creative across every touchpoint.
›Prove
Attribution reporting ties ad exposure to store visits, leads, and purchases, so budget moves toward what's working while the campaign is still live.
Actual event sequence as recorded in LinkOne
This is how we report a customer's journey.
And the specifics are what sharpen the next buy. The channels that touched this buyer, the order they landed in, and how long the path took all feed straight back into targeting — so the next campaign starts from what already worked, not from a fresh guess.
One buyer, five touches, one credited outcome
Jul 4, 2023 · 02:27:55
Mobile impression
https://thesun.com
The Sun
Jul 4, 2023 · 02:28:55
TV impression
https://disneyplus.com
Disney +
Jul 4, 2023 · 02:31:22
Mobile impression
https://newsweek.com
Newsweek
Jul 4, 2023 · 02:36:10
Page view
app.website.com
Advertiser site
Jul 4, 2023 · 02:41:03
Mobile impression
https://msnbc.com
MSNBC
Jul 4, 2023 · 02:44:37
Conversion
website.com
Credited outcome
Data and Dashboards
Comprehensive Dashboards
Data and Dashboards
Comprehensive Dashboards
REACH YOUR AUDIENCE WHEREVER THEY ARE
REACH YOUR AUDIENCE WHEREVER THEY ARE
TARGETING MULTICULTURAL SEGMENTS
Leverage multicultural targeting with a “people first” approach, to deliver targeted and sensitive advertising that speaks to individual cultures.
Layered with household income, location and “in market” customer audiences to create the ideal mix.
TAILORED TACTICS FOR UNIQUE GROUPS
TAILORED TACTICS FOR UNIQUE GROUPS
Set and Track Goals
Building High Funnel Brand Awareness
Strategy: Demand Local uses a data-driven, privacy-first approach by leveraging location-based socio-demographic insights, explicit opt-in multicultural audience layers, and behavioral data to precisely identify and engage diverse communities.
Channels: CTV/OTT, Online Video,Digital Audio,Digital Out of Home (DOOH)
Goal: Identify and engage relevant multicultural audiences to expand prospecting pool and build brand recognition among affluent multicultural audiences.
Engaging & Nurturing High-Intent Consumers
Strategy:Build trust and reinforce brand messaging through engaging, culturally relevant content that keeps multicultural audiences connected and interested.
Channels: Social Media (Meta, TikTok, LinkedIn), Rich Media & Interactive Display, Programmatic Display & Retargeting.
Goal: Strengthen brand engagement, keep high-intent consumers engaged, and guide them toward considering your brand through personalized and immersive ad experiences.
Driving Action
Strategy: Utilize real-time data to optimize performance by implementing abandonment recovery tactics, and reinforcing brand value through retargeting strategies while delivering personalized ads to maximize engagement and drive conversions.
Channels: PPC (Google Ads, Bing Ads), Programmatic Display (Retargeting), Native Ads, and Shoppable Media.
Goal: Convert high-intent consumers into buyers and strengthen their brand consideration by tracking their path to conversion or purchase.
Your next
great campaign starts here
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Your next
great campaign starts here
Fill out the form to connect with our team, or call us now
at 1-888-315-9759
1300 1st Street, Suite 368 Napa, CA 94559
Your next great campaign starts here
Fill out the form to connect with our team, or call us now
at 1-888-315-9759
1300 1st Street, Suite 368 Napa,
CA 94559
Platform
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