Demand Local
Students on a university campus
Education

Drive more campus visits and applications

Make every enrollment dollar work harder. Demand Local helps you reach prospective students, bring them to campus and move them toward an application.

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15%+
Above the campaign applicant goal
366
Campus visits driven
Under $30
Cost per campus visit
37.5%
Higher click-through rate from retargeting

Reported results from university geofencing campaigns. The applicant result is from a summer-classes campaign; campus visits, cost per visit and the retargeting result are from a campaign aimed at teens.

Our approach

Know which campaigns move students to apply

Your next budget decision should start with the students who visited campus or applied. Those results are in your admissions system. We connect them to your advertising.

With LinkOne, you can follow the path from ad exposure to a recorded visit or application. Then put more budget behind the audiences and channels reaching students who take the next step.

Platform

Connect your student data to campaign results

One platform connects your data, media and measurement, with one team focused on your enrollment goals. Since 2008, Demand Local has helped about 1,000 customers and more than 100 agency partners connect advertising to measurable results.

THE CDP

Ingest

Put your admissions data to work. Connect your CRM or data warehouse through the systems and exports you already use, without building a new platform first.

  • Bring in admissions data through SFTP, CSV or Google Sheets.
  • Connect inquiries and applications in one view.
  • Use those records to guide your media plan.
SourcesSYNCING
SIS · APPLICATIONS44,208
CRM · INQUIRIES161,330
WAREHOUSE · EVENTS2.2M
INTELLIGENCE

Identify

Build audiences from the students already showing interest. LinkOne brings records together into one profile per person, helping you see where each prospect stands in the application process.

  • Distinguish a new inquiry from an application already started.
  • Build audiences from prospects in your funnel.
  • Extend your reach with contextual placements around what students read and watch.
Prospect 1184RESOLVED
IDENTITY4 records → 1
STAGEApplication started
INTERESTUndergraduate
MEDIA ACTIVATION

Engage

Reach prospective students across the channels in your media plan, including The Trade Desk, Amazon, Google, Meta and Microsoft. Keep your message in front of them as they consider their next step.

  • Retarget prospects with unfinished applications.
  • Add connected TV and streaming audio to your campaign.
  • Manage ad frequency across your media plan.
Audience push9 DESTINATIONS
CTV
META
SEARCH + PMAX
ATTRIBUTION

Report

See which advertising reached the students who visited campus or applied. LinkOne matches those outcomes to prior ad exposure and checks them against your admissions records.

  • Measure campus visits and applications recorded in your systems.
  • Send application conversions back to supported ad platforms.
  • Use cost per application to guide your next budget decision.
Application matchbackSIS VERIFIED
APPLICATIONMatched to media
CAMPUS VISITMatched to media
VERIFIED AGAINSTThe student record
Destinations

Reach students across the channels they use

The Trade Desk
Amazon DSP (Amazon Ads)
Google Ads
Facebook
Microsoft Advertising
Basis

Build your audience once and activate it across search, social, display, online video, connected TV, streaming audio and digital out of home. Supported platforms include The Trade Desk, Amazon, Google, Meta, Microsoft and Basis. Matching happens in a clean room. Your institution retains ownership of its data.

Why enrollment teams use Demand Local

Make your enrollment budget more accountable

See your cost per application
Connect campaign spend to applications recorded in your admissions system. Track campus visits along the way, so you can see what it costs to move students forward.
Put more budget behind what works
Use matched application results to shift spend toward the audiences and channels performing best. Give your team a clear reason for the next budget move.
Make each campaign inform the next
Use what you learn from students who applied to refine your next audience and improve your targeting.
Industries

Connect advertising to outcomes across industries

Automotive retail

Connect ad exposure to verified vehicle sales.

Automotive retail

Financial services

Follow the path from advertising to funded loans.

Financial services

Tourism

Reach travelers while they are deciding where to go.

Tourism
FAQs

Questions from enrollment teams

No. We work with your existing CRM, admissions systems and data warehouse through available connections and exports. Matching happens in a clean room. Your institution keeps ownership of its records and student relationships.

We use the system that records the application. LinkOne matches the applicant to prior ad exposure, connecting the media journey to the application in your own records.

Search, social, display, online video, connected TV, streaming audio and digital out of home. Build your audience once, then activate and update it across the supported platforms in your plan.

Never. Your institution retains ownership of its data, and matching takes place in a clean room.

See what your enrollment budget is delivering

Bring one month of ad spend and your application data. We will walk through a matchback using your records, so you can see which applications connect to your advertising before you sign.

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