Demand Local
New vehicles on a dealership lot
Automotive

Sell more cars. Put your ad budget behind results.

Your sold vehicles should guide your next marketing dollar. LinkOne matches ad exposure to verified sales in your DMS.

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ChevroletNissanToyotaHondaFordKiaHyundaiLexusInfinitiSubaruMazdaJeepAcuraCadillacVolkswagen
41 of 119
sold vehicles matched to buyers who saw the ads
34.5%
of that month's sales matched to ad exposure
$20,000
in campaign spend
49 days
average from first impression to sale

One store, one month of reported sales. An attributed sale means the buyer saw an ad before purchasing; it does not establish that the ad caused the sale. Figures are from the source page and remain subject to case-study confirmation.

Our approach

Make sold vehicles the measure.

You know what you spend. You should know how that spend connects to cars leaving the lot. We bring CRM records, DMS sales and media exposure together so your next budget decision starts with sales data.

Platform

Four steps from dealer data to sales insight

Demand Local connects the data, audience, media and measurement in one platform. Your team gets a clearer picture of how the pieces work together.

THE CDP

Ingest: Put your dealer data to work

Connect your CRM and DMS through supported integrations. We bring customer and sales records together so your marketing starts with what is happening at your store.

  • Connect lead records with completed deals.
  • Use sold vehicles to inform audiences and measurement.
  • Get help with the connection without adding an in-house development team.
SourcesSYNCING
CDK · DMS412,908
VINSOLUTIONS · CRM188,240
DEALERVAULT · FEED96,551
INTELLIGENCE

Identify: Find more shoppers who fit

Bring fragmented records into a clearer shopper profile. Combine your first-party data with available automotive audience signals to sharpen who you reach.

  • Reduce duplicate customer records.
  • Build audiences around shoppers showing purchase intent.
  • Use your buyer history to guide targeting.
Shopper 8842RESOLVED
IDENTITY5 records → 1
STAGEIn market · wk 3
VEHICLEMid-size SUV
MEDIA ACTIVATION

Engage: Reach buyers across the channels they use

Activate your audiences across supported platforms, including Meta, Google, Amazon and The Trade Desk. Connect the audience strategy across CTV, search, display, audio and more.

  • Use iSEM to build search ads around available inventory.
  • Manage reach and frequency where platform controls allow.
  • Refine campaigns as audience and sales data comes in.
Audience push9 DESTINATIONS
CTV
META
SEARCH + PMAX
ATTRIBUTION

Report: Match the media to the sale

LinkOne matches buyers exposed to your ads with sold vehicles in your DMS. See the verified purchase, the media touchpoints and the cost per matched sale.

  • Verify matched sales against the VIN in your DMS.
  • Return eligible sales conversions to supported media platforms.
  • Use the results to inform the next campaign.
Sold matchbackDMS VERIFIED
SOLD, AD-EXPOSED41
SOLD, ALL SOURCES119
DAYS TO SALE49
Sources

Built around the systems your store uses

CDK Global
Dealer.com
DealerVault (Authenticom)
DriveCentric
Elead (CDK Elead CRM)
Tekion
vAuto
VinSolutions

Start with your existing CRM and DMS. Your team authorizes access, and we handle the supported connection. Your records remain yours, and the customer relationship stays with your store.

Why dealers use Demand Local

Make your budget work harder

See the cost per matched sale
Connect campaign spend to verified vehicle purchases. Give your GM a clearer view of performance by channel.
Make your budget work harder
Use sales signals to refine audiences and direct spend toward the campaigns reaching your buyers.
Build the next audience from real buyers
Feed purchase data back into your marketing. Each matched sale helps inform who you reach next.
Stories

Dealer results

A Chevrolet on the lot
One month · one store

41 sold vehicles matched to ad exposure

A Chevrolet dealer invested $20,000 across CTV, streaming audio, digital out of home and display. LinkOne matched 41 of the store's 119 vehicle sales that month to buyers who had seen the ads, 34.5% of total sales. The average path from first impression to purchase was 49 days. The dealer could see the connection between media exposure and completed sales, giving the team more useful data for its next budget decision.

Nissan of Orange Park
META Sales Events

Use each event to sharpen the next

A sales event should leave you with more than a lead list. Demand Local uses campaign performance to refine targeting and media for the next event, with a focus on appointments, showroom activity and vehicle sales. Our team reviews what is working and adjusts month over month. Each event becomes a source of insight for the next.

A dealership lot
Turnaround

Build the campaign your team can follow through on

One dealership's team could not keep up with its Facebook lead campaigns. We shifted the budget to traffic and search, then added Meta Sales Events to support its sales goals. The relationship expanded to a second store. The approach started with the dealership's capacity to act on demand, then put the media plan behind its sales goals.

Customers

What dealers value

Demand Local’s Facebook Events keep delivering — packed appointment schedules, quality leads, busy showrooms, and strong sales every time.
Managing partner, Nissan dealershipNissan
The data gives us local insights into market competition and helps to refine our ad strategies.
Director of advertising, dealer group
FAQs

Dealer questions

No. Demand Local connects to your existing systems through supported integrations or DealerVault. Your team authorizes access, and we bring the records together for audience targeting and sales measurement. Your data and customer relationships remain yours.

We start with the completed sale in your DMS. LinkOne matches the buyer to prior ad exposure and identifies the sold VIN, connecting media touchpoints to a verified vehicle purchase.

Timing depends on the data connection, campaign activity and your buyers' sales cycle. In the Chevrolet example, the average time from first impression to sale was 49 days. Read early results in that context and allow time for exposed shoppers to purchase.

Supported channels include CTV, digital out of home, streaming audio, online video, display and search, with activation through platforms such as Meta, Google, Amazon and The Trade Desk. We build the channel plan around your market, inventory and sales goals.

Make your next ad dollar accountable.

See how Demand Local connects your dealership data, media and sold vehicles. Let's walk through what LinkOne can show your store.

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