Demand Local
A person reviewing and signing documents at a desk
Law firms

Know which ads lead to signed clients

Connect your advertising to the people who hire your firm. LinkOne matches ad exposure to signed clients in your intake records.

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Our approach

Measure your marketing through the signed client

Your firm invests in advertising to sign clients. LinkOne connects your campaigns to your CRM and intake data, giving you a clearer view of the path from first impression to signed engagement.

See which channels reached the people who hired you. Track cost per signed client. Use those results to make your next media decision.

Platform

Connect your data to your next client

Bring your intake data, audiences, media, and attribution together. Four steps connect the advertising you run to the clients you sign.

THE CDP

1 Ingest

Start with the data your firm already has. Connect your CRM or upload intake records to link inquiries with signed clients.

  • Connect Salesforce or HubSpot.
  • Import records through CSV, SFTP, or Google Sheets.
  • Keep your existing intake workflow.
DATA CONNECTED
CRM connected
Intake records imported
Signed clients synced
INTELLIGENCE

2 Identify

Turn disconnected records into a clearer view of each prospect. Distinguish an inquiry from a signed client, then use that insight to inform your audiences.

  • Resolve duplicate records into one profile.
  • Build lookalike audiences where supported and permitted.
  • Use contextual placements alongside relevant legal content.
IDENTITY RESOLVED
One prospect profile
Intake stage identified
Audience insights ready
MEDIA ACTIVATION

3 Engage

Reach prospective clients across the channels they use. Connect search, social, and programmatic media around your firm's goals.

  • Capture demand through search and Performance Max.
  • Build awareness with CTV, streaming audio, and display.
  • Activate across platforms including Google, Meta, Amazon, Microsoft, and The Trade Desk.
CAMPAIGNS LIVE
CTV
Meta
Search and Performance Max
ATTRIBUTION

4 Report

Close the loop with LinkOne. Match signed clients back to measurable ad exposure and see the channels involved before they contacted your firm.

  • Include CTV and audio exposure, even without a click.
  • Report on signed clients and cost per signed client.
  • Use offline conversions to inform supported campaigns.
CLIENT MATCHED
Ad exposure connected
Signed engagement verified
Source: your intake records
Destinations

Put your data to work across your media

The Trade Desk
Amazon DSP (Amazon Ads)
Google Ads
Facebook
Microsoft Advertising
Basis

Activate audiences across The Trade Desk, Amazon Ads, Google Ads, Meta, Microsoft Advertising, and Basis. Connect your media strategy to the outcomes your firm tracks. Matching takes place in a clean room. Your firm retains ownership of its data.

Why Demand Local

Make every media decision more accountable

Know your cost per signed client
Measure acquisition against signed engagements verified in your own intake records. See the inquiries and the clients they became.
Put budget behind performance
See which channels reached signed clients and use that evidence to guide your next dollar.
Learn from the clients you sign
Use signed-client insights to refine your audience strategy and campaign optimization over time.
Industries

Real outcomes across industries

Automotive retail

Connect ad exposure to verified vehicle sales.

Automotive retail

Financial services

Follow the customer journey through the funded loan.

Financial services

Aftermarket and service

Drive service demand and measure completed repair orders.

Aftermarket and service

Tourism

Reach travelers while they plan their next trip.

Tourism

Political campaigns

Connect campaign data with media performance.

Political campaigns

Education

Build campaigns around enrollment goals.

Education
FAQs

What law firms want to know

No. Connect the systems your firm already uses or provide an intake export through CSV, SFTP, or Google Sheets. We'll review your setup and identify the connection that fits.

Search, social, CTV, streaming audio, online video, display, and digital out of home. Platform options include Google, Meta, Amazon, Microsoft, The Trade Desk, and Basis. Audience activation depends on the platform and campaign.

Your firm retains ownership of its data, and Demand Local does not resell it. Matching takes place in a clean room. We'll walk through the data connection and matching process with your team.

See the connection between your ads and signed clients

Get a walkthrough of LinkOne and see how your intake data can give you a clearer picture of marketing performance.

Book a demo