Demand Local
Strands of cable twisting into one
Customer data platform

Put your dealership data to work selling cars

Connect your CRM and DMS data to reach the right buyers and tie ad exposure to verified vehicle sales.

Book a demo
Hours
to connect, usually in an afternoon
~1,000
dealers served
100+
agency partners
18
years in automotive retail
Our approach

Better targeting starts with the data you already own

Connect sales leads, vehicle purchases and service history to build better audiences and measure media performance.

Ingest connects your CRM and DMS through DealerVault or a supported direct integration. Clean up duplicates, build connected customer profiles and use them for audience targeting and sales matchback in LinkOne.

How it works

Connect your data to your next campaign

Connect your systems, clean up the records and match them to the right shopper.

DEALERVAULT OR DIRECT

Connect

You authorize the connection. We bring in your CRM and DMS data through DealerVault or a supported direct integration.

  • Connect supported systems such as CDK, Tekion, VinSolutions, Elead and DriveCentric
  • Bring sales leads, vehicle purchases and service history together
  • Get connected without an in-house development team
Connected systemsACCESS AUTHORIZED
CDK · DMSConnected
VINSOLUTIONS · CRMConnected
DEALERVAULT · FEEDConnected
CLEAN CUSTOMER RECORDS

Clean

Clean up inconsistent contact details and duplicate records so your audiences start with better data.

  • Find duplicate records for the same customer
  • Standardize names, addresses and phone numbers across your systems
  • Exclude recent buyers from acquisition campaigns to reduce wasted spend
Data cleanupRUNNING
DEDUPLICATEDone
NORMALIZEDone
RESOLVENext
CONNECT THE CUSTOMER HISTORY

Resolve

Match records to the same shopper so their sales and service history can support audience targeting and closed-loop attribution.

  • Bring matched sales, service and website activity into one customer view
  • Use that connected history for audiences and sales matchback
  • Reduce duplicate customers in targeting and reporting
Shopper 8842MATCHED
MATCHED RECORDS5 records → 1
PERSONAL INFORMATIONEncrypted
READY FORIdentify
Integrations

Connect the dealership systems you already use

CDK Global
Dealer.com
DealerVault (Authenticom)
DriveCentric
Elead (CDK Elead CRM)
Tekion
vAuto
VinSolutions

Bring data from supported dealership systems into LinkOne through DealerVault or a direct connection.

Integrations

Bring your customer and marketing data together in LinkOne

LinkOne also supports CRM data, website analytics and file imports, giving your team more ways to connect customer activity with marketing results.

CRM

Bring in leads, contacts and available purchase history.
SalesforceSalesforce
HubSpotHubSpot
DealerSocketDealerSocket
Elead (CDK Elead CRM)Elead

Analytics and site activity

See website engagement and search performance alongside your customer data.
Google Analytics 4Google Analytics 4
Google Search ConsoleGoogle Search Console
Meta PixelMeta Pixel

CDP

Bring customer data from a supported CDP into LinkOne.
Segment (Twilio Segment)Segment

Data import

Import customer records and sales files for targeting and measurement.
Google SheetsGoogle Sheets
SFTP
CSV Upload
Security

Your data stays yours

You authorize access. We use your customer data to build audiences and measure sales. Your dealership retains ownership of its data and customer relationships.

Controlled data matching
Match customer records and ad exposure in a Snowflake clean room for sales reporting.
Consent-based identity matching
Use UID2 to support identity matching across eligible advertising connections.
Never resold
Your first-party data is never resold. We put it to work for your dealership.
The LinkOne platform

Connect your data to media and measurable sales

Use connected customer data to build audiences, activate media and match ad exposure to verified sales. Use those results to inform the next campaign.

01
Ingest
THE CDP

Bring CRM and DMS records together for targeting and sales measurement.

02
Identify
INTELLIGENCE

Use shopping signals to identify likely buyers and the vehicles they are considering.

03
Engage
MEDIA ACTIVATION

Reach your audiences across supported media channels.

04
Report
ATTRIBUTION

Connect matched ad exposure to verified vehicle sales, down to the VIN.

Channels

Put your customer data to work across channels

Channel
Programmatic ads

Reach your audiences across the open web through The Trade Desk.

Explore programmatic ads
Channel
Connected TV

Use your customer audiences to reach shoppers on streaming TV.

Explore connected TV
Channel
Meta ads

Reach audiences on Facebook and Instagram using your first-party data.

Explore Meta ads
Platform
Integrations

Explore the systems and data sources that connect to LinkOne.

View integrations
FAQs

Common questions about connecting your dealership data

No. We connect to supported CRM and DMS systems through DealerVault or a direct integration. You authorize access, and we bring the records into LinkOne for targeting and sales measurement. Your data remains yours.

We use your authorized customer data for audience targeting and sales measurement. Your first-party data is never resold.

A vehicle sales file can support sales matchback when a direct DMS connection isn't available. Without a DMS connection or sales file, you can still run campaigns and receive standard reporting, but we can't verify vehicle sales against ad exposure. We'll confirm your options during setup.

See what your dealership data can do

See how LinkOne connects your CRM and DMS data to audience targeting and verified sales.

Book a demo