Demand Local
A regional media planner
Regional dealership teams

Reach buyers across the region. Prove results by rooftop.

Reach in-market buyers across channels, then use LinkOne to match ad exposure to verified sales at participating dealerships.

See LinkOne in action
ChevroletNissanToyotaHondaFordKiaHyundaiLexusInfinitiSubaruMazdaJeepAcuraCadillacVolkswagen
Our approach

Regional scale. Local accountability.

A regional campaign has to work for every participating dealer. Your team needs to see where the media ran, which buyers it reached, and what sold.

Demand Local brings omnichannel media and closed-loop attribution together. LinkOne connects ad exposure to CRM and DMS sales records, giving your team dealership-level results to guide the next co-op investment.

Platform

One regional strategy. A clear view of each rooftop.

Activate dealership data, reach local buyers, and measure vehicle sales across the region. Demand Local powers the media. LinkOne connects ad exposure to verified sales.

THE CDP

Connect your dealership data

Put your existing CRM and DMS data to work. Connect participating dealerships to support audience targeting and sales attribution, with records organized by rooftop.

  • Use a vehicle sales file when a direct DMS connection is unavailable
  • Keep dealership records organized by market and rooftop
Connected dealership dataSAMPLE VIEW
MARKETS26
ROOFTOPS188
REGIONAL PLANOne
INTELLIGENCE

Build audiences from real buyers

Turn disconnected customer records into a clearer view of your buyers. Use identity resolution and dealership sales data to build audiences around each market.

  • Organize shopper profiles by market and dealership
  • Build lookalike audiences from local buyers
  • Reduce duplicate shopper records across markets
Shopper profile · Market 07SAMPLE VIEW
IDENTITY5 records → 1 profile
MARKETMarket 07
DATAMatched customer records
MEDIA ACTIVATION

Reach buyers across channels

Bring your regional strategy to life with connected TV, streaming audio, display, mobile, and digital out-of-home. Focus media on the buyers and markets that matter to participating dealerships.

  • Target CTV audiences around participating dealerships
  • Coordinate audience targeting across neighboring markets
Audience activationCONNECTED CHANNELS
CTV
META
DOOH
ATTRIBUTION

Connect ad exposure to vehicle sales

LinkOne matches buyers exposed to your ads with verified CRM and DMS sales records. See the connection between regional media and vehicle purchases, down to the VIN and selling dealership.

  • Connect matched vehicle sales to the selling rooftop
  • Compare market results to guide the next regional media plan
  • Use sales attribution to inform budget decisions
Vehicle sales matchbackSAMPLE VIEW
REPORTINGBy rooftop
CAMPAIGNRegional media
SALES SOURCEDMS
Why use Demand Local for regional teams

See what your regional media delivers

Connect regional spend to local sales
LinkOne matches regional ad exposure to verified vehicle purchases at participating dealerships. Give dealers and regional stakeholders a clear view of sales attribution by rooftop.
Scale the strategy. Target locally.
Coordinate media across the region while targeting buyers around each dealership. Keep the regional strategy consistent and the execution relevant to each market.
Make the next dollar work harder
Use each market's matched sales results to guide media decisions. See where ad exposure connects to vehicle purchases and where to focus the next investment.
Media channels

Reach local buyers across your media mix

The Trade Desk
Amazon DSP (Amazon Ads)
Google Ads
Facebook
Microsoft Advertising
Basis

Activate audiences across supported media platforms. Build the channel mix around your markets, then use LinkOne to connect measurable ad exposure to vehicle sales.

Who we help

Built for the teams driving automotive growth

Dealer groups

Dealer groups: Scale marketing across your group. Measure results by rooftop.

Dealer groups

Agencies

Agencies: Bring automotive media and sales attribution to your dealer clients.

Agencies

Automotive retail

Automotive retail: Reach local car buyers. Connect ad exposure to verified sales.

Automotive retail
FAQs

Your regional marketing questions, answered

LinkOne connects measurable ad exposure to verified vehicle sales. Your team can see which buyers saw the ads before purchasing and which dealership recorded the sale. That gives regional and local teams a clearer view of media performance.

We connect through supported CRM and DMS integrations or a vehicle sales file. Your team authorizes access. We use the connected records for audience targeting and sales measurement. Your data and customer relationships remain yours.

LinkOne matches buyers exposed to your ads with sales recorded in the dealership's CRM or DMS. The match connects ad exposure to a verified purchase, including the VIN and selling rooftop. Attribution depends on available media and sales data.

See what your regional media is driving

See how LinkOne connects ad exposure to vehicle sales across participating dealerships.

See LinkOne in action