Demand Local
A car key resting on a dashboard
Closed-loop attribution

Connect your ad spend to actual vehicle sales. Down to the VIN.

LinkOne matches your advertising to verified DMS sales, so you can see which campaigns reached your buyers.

See LinkOne in action
41 of 119
sales matched to shoppers who saw the campaign
5,190
site visitors attributed to the campaign
7
ad exposures before one shopper bought a 2023 Tahoe

One Chevrolet dealership. One month of media. $20,000 across CTV, streaming audio, DOOH and display. Client identity withheld.

Our approach

Close the loop from ad exposure to vehicle sale

Your buyers move across screens, channels and weeks before they buy. LinkOne connects those ad exposures to the sale recorded in your DMS.

Our proprietary platform matches buyers to ad exposure, identifies the vehicle sold and maps the matched path to purchase. DMS or sales-file data verifies the sale; Google Analytics adds website activity.

Platform

See what your advertising delivers

Vehicle sales. Showroom visits. A clearer path to purchase.

DOWN TO THE VIN

VIN-level sales matchback

Connect campaign exposure to verified vehicle sales, down to the VIN.

  • Connect sales records from your DMS
  • Use a vehicle sales file when a direct connection isn't available
  • Give your GM reporting built around vehicles sold
MatchbackVERIFIED
SOURCEDMS or sales file
MATCHBuyer matched to campaign
RESULTVehicle sale verified
FROM EXPOSURE TO PURCHASE

Path to sale

See the matched ad exposures before a buyer purchased, across channels and over time.

  • Review matched touches across CTV, display, streaming audio and DOOH
  • Measure time from first matched exposure to purchase
  • See the first and last matched channel in each buyer's journey
Path to saleREBUILT
FIRST TOUCHDisplay ad
LATER TOUCHCTV ad
OUTCOMEVehicle sold
REGISTERED SHOWROOM VISITS (RSV™)

Measure showroom traffic

Registered Showroom Visits (RSV™) connects mobile ad exposure to measured dealership visits, even without a click or lead form.

  • Measure visits from devices exposed to your mobile ads
  • Connect ad exposure to a later visit at your dealership
  • Include measurable walk-ins that never submitted a lead
Showroom visitsCOUNTED
EXPOSEDMobile ad seen
LATER SEENAt the dealership
COUNTED ASShowroom visit
OFFLINE CONVERSION UPLOAD

Optimize toward vehicle sales

Send matched sales back to supported ad platforms as offline conversions, giving campaigns a vehicle-sale signal to optimize toward.

  • Use the matched sales behind your LinkOne report
  • Capture later purchases as sales records become available
  • See vehicle-sale conversions alongside leads in Meta
Offline conversionsUPLOADED
MATCHED SALESReady
SENT TOAd platforms
OPTIMIZES ONReal sales
NATURAL-LANGUAGE REPORTING

Ask LinkOne. Get the answer.

Ask questions about your campaigns, matched sales and website activity in plain language.

  • Ask which campaigns matched to the most SUV sales last month
  • Use matched sales and Google Analytics data
  • Make answers accessible to GMs, marketing teams and BDC managers
AskANSWERED
QUESTIONWhich campaigns matched to vehicle sales?
ANSWERIn plain language
Security

Your customer data. Protected.

Secure data matching
LinkOne matches sales and ad exposure inside a Snowflake clean room.
Protected identity matching
Consent-based identity matching uses UID2 to connect ad exposure to sales while protecting customer information.
Your data stays yours
Your sales data supports your attribution reporting. We never resell it.
Integrations

Connect the data that verifies the sale

DMS

Use vehicle sales records to verify campaign matchback.
CDK GlobalCDK
TekionTekion
Reynolds and ReynoldsReynolds & Reynolds
Dealertrack DMSDealerTrack DMS
DealerVault (Authenticom)Dealer Vault by Authenticom

CRM

Connect leads and customer records to the buyer's path to purchase.
SalesforceSalesforce
HubSpotHubSpot
VinSolutionsVinSolutions

Analytics and site activity

See website and search activity alongside verified sales.
Google Analytics 4Google Analytics 4
Google Search ConsoleGoogle Search Console
Google Business ProfileGoogle Business Profile

Offline conversions

Return matched vehicle sales to supported ad platforms as offline conversions.
MetaMeta
The Trade DeskThe Trade Desk
Amazon DSP (Amazon Ads)Amazon DSP
Four pillars

One platform. From shopper data to sales reporting.

Connect your data. Identify buyers. Activate media. Measure vehicle sales. Use the results to inform your next campaign.

01
Ingest
THE CDP

Bring CRM and DMS data into one clean shopper profile.

02
Identify
INTELLIGENCE

Identify in-market shoppers, vehicle interests and buying signals.

03
Engage
MEDIA ACTIVATION

Reach those shoppers across your connected media channels.

04
Report
ATTRIBUTION

Match campaign exposure to verified sales, down to the VIN.

Channels

See the sales picture across channels

Channel
Connected TV

Connect CTV and OTT ad exposure to matched vehicle sales.

Learn more
Channel
Display ads

Track display exposure, geofencing and Registered Showroom Visits.

Learn more
Channel
Streaming audio

Include digital audio and podcast ad exposure in the path to purchase.

Learn more
Channel
Digital out of home

Connect DOOH exposure with online activity and matched sales.

Learn more
Platform
Integrations

Explore the systems that connect your data, media and reporting.

Learn more
FAQs

Your questions about LinkOne, answered

LinkOne matches the buyers in your DMS or sales file to their ad exposure, then identifies the vehicles they purchased. You can see which campaigns reached those buyers, even without an ad click.

Matchback compares your sales records with campaign exposure to identify buyers who saw your ads before purchasing. It connects advertising to actual vehicle sales.

We connect your authorized CRM and DMS data, then match sales as shoppers complete their purchases. In the Chevrolet dealer case study, the average path from first impression to sale was 49 days. Review results after month two and again in month three as more sales become available.

We can use a vehicle sales file when a direct DMS connection isn't available. Without either source, LinkOne cannot verify sales matchback. We'll confirm the setup options with your team.

Yes. LinkOne supports white-labeled reporting, so your dealer clients see your agency's name and logo.

See the sales behind your ad spend

See how LinkOne connects your campaigns to verified vehicle sales.

Book a demo