Demand Local
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Amazon Ads

Amazon Ads for dealers: acquire more inventory. Reach more buyers.

Target owners of the vehicles your dealership needs with personalized buyback offers through Amazon.

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Our approach

Target vehicle owners by year, make and model

Reach car shoppers across Amazon streaming TV, audio and display. Use Amazon Garage ownership data to target the specific years, makes and models your dealership wants to acquire.

Demand Local helps you acquire used inventory and reach in-market buyers through Amazon. Dynamic Vehicle Acquisition delivers personalized buyback offers to vehicle owners. Amazon advertising connects your dealership with shoppers across streaming TV, audio and display, with sales matchback through LinkOne.

How it works

Acquire inventory and drive vehicle sales with Amazon

Vehicle acquisition, streaming TV, audio and display, connected through one media strategy.

DYNAMIC VEHICLE ACQUISITION

Acquire inventory

Use Amazon Garage ownership data to reach owners of the vehicles your dealership needs. Deliver personalized buyback offers based on year, make and model.

  • Expand your dealership's buyback program
  • Target the inventory your dealership needs
  • Acquire used vehicles directly from local owners
Target vehicle profileOWNERSHIP TARGETING
YEARChosen by you
MAKE AND MODELChosen by you
OFFERPersonalized
AMAZON OTT AND PRIME VIDEO

Streaming TV

Reach car shoppers through Amazon streaming TV, including Prime Video. Demand Local connects your Amazon campaigns with your broader video strategy.

  • Amazon OTT and Prime Video, bought through Amazon DSP
  • Extend your dealership's reach to Amazon streaming audiences
Amazon OTTLIVE
PRIME VIDEORunning
STRATEGYCoordinated TV campaigns
AMAZON STREAMING RADIO

Streaming audio

Reach car shoppers with targeted audio ads on Amazon Streaming Radio, coordinated with your dealership's other campaigns.

  • Audio spots on Amazon Streaming Radio
  • Keep your dealership and offers in front of streaming audio listeners
Streaming RadioLIVE
FORMATAudio
AUDIENCEAligned with your campaigns
AMAZON DISPLAY

Targeted display

Reach in-market shoppers with targeted display ads through Amazon DSP. Connect your DMS sales data to measure campaign performance and support optimization using actual vehicle sales.

  • Reach car shoppers with targeted display ads
  • Use offline sales data to inform campaign optimization
  • Connect Amazon ad exposure to verified vehicle sales
Amazon DisplayDMS VERIFIED
BUYING PLATFORMAmazon DSP
OFFLINE CONVERSIONSSent
SALES DATA SOURCEYour DMS
Why use Demand Local for Amazon Ads

Put Amazon's audiences and data to work for your dealership

Acquire the right inventory
Reach local owners with personalized offers for the vehicles your dealership wants to buy.
Connect your media strategy
Coordinate Amazon campaigns with The Trade Desk, Meta and Google through LinkOne audience activation.
Measure actual vehicle sales
See Amazon sales matchback alongside your other campaigns in LinkOne.
Integrations

Connect Amazon advertising with your dealership's sales data

Amazon campaign activation

Activate audiences, manage campaigns and measure performance through Amazon DSP.
Amazon DSP (Amazon Ads)Amazon DSP

DMS sales integration

Connect your DMS to match verified vehicle sales with ad exposure through LinkOne.
CDK GlobalCDK
TekionTekion
Reynolds and ReynoldsReynolds & Reynolds
Dealertrack DMSDealerTrack DMS
Procede SoftwareProcede
ProMaxPromax
DealerVault (Authenticom)DealerVault
Related

Expand your dealership's reach across channels

Channel
Connected TV

Reach streaming TV audiences and measure dealership visits and vehicle sales.

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Channel
Streaming audio

Reach shoppers through streaming audio and podcasts, supported by companion display ads.

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Channel
Programmatic ads

Reach in-market shoppers across the open web through The Trade Desk.

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Platform
Media Activation

Activate your customer audiences across connected advertising platforms.

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FAQs

What dealers ask about Amazon Ads

Demand Local runs Amazon campaigns across streaming TV, including Prime Video, streaming audio and display. We also use Amazon Garage ownership data for Dynamic Vehicle Acquisition, helping your dealership reach owners with targeted buyback offers.

With your authorization, LinkOne connects to your existing CRM and DMS through DealerVault or a direct integration. We use those records to build audiences and measure vehicle sales. Your dealership retains ownership of its data.

We connect to your dealership management system (DMS) and match sales records with the ads buyers saw before purchasing. This shows you which campaigns reached your buyers and which vehicles they purchased, even when they never clicked an ad.

Build your inventory. Reach your next buyer.

See how Demand Local uses Amazon advertising to support your dealership's acquisition and sales goals.

Book a demo