Demand Local
A radio mast rising out of a hazy landscape
Media Activation

Reach in-market buyers. Measure results down to the vehicle sold.

Put your first-party data to work across CTV, streaming audio, display, video and social. LinkOne connects ad exposure to verified vehicle sales.

See it in action
Our approach

Your data. Your buyers. Connected media.

Your shoppers move across screens and platforms. Your campaigns need to work together to reach them efficiently.

Demand Local activates your first-party audiences across CTV, streaming audio, digital out of home, display, online video, search and social. LinkOne connects ad exposure to CRM and DMS sales records, so you can see which campaigns reached buyers who purchased, and use those insights to improve the next campaign.

Platform

Make your customer data work harder across channels

Connect your audiences. Manage frequency. Choose quality placements. Optimize toward sales.

BUILT ONCE. UPDATED DAILY.

One audience. Connected campaigns.

Build your audience once and refresh it daily across connected ad platforms.

  • Activate one audience across connected platforms
  • Refresh targeting with new lead and sales records
  • Spend less time managing separate audience lists
Audience syncSYNCED
THE TRADE DESKSynced
AMAZON DSPSynced
GOOGLESynced
METASynced
SMARTER FREQUENCY

Reduce wasted impressions

Manage frequency across supported campaigns to reduce repeat impressions and keep your budget focused on reaching more shoppers.

  • Set frequency limits where supported
  • Balance repeat exposure with new reach
FrequencyMANAGED
CONTROLS APPLY TOSupported campaigns
MEASUREDBy campaign and platform
GOALFewer repeat impressions
PRIVATE MARKETPLACES

Quality placements for your dealership

Reach shoppers through curated publisher inventory, with placements screened for viewability.

  • Access publisher-level private marketplace deals through The Trade Desk
  • Manage frequency on eligible placements
InventorySCREENED
DEALSPrivate marketplace
CHOSEN BYSite and platform
SCREENED FORViewability
SALES-BASED OPTIMIZATION

Optimize toward vehicles sold

Connect your DMS or sales file and send matched sales conversions to supported ad platforms. Give campaign optimization a signal tied to vehicle purchases.

  • Send sales conversions to supported platforms
  • Use purchase signals to inform bidding
  • Guide media decisions with sales outcomes
Vehicle sales conversionsUPLOADED
METAUploaded
THE TRADE DESKUploaded
AMAZON DSPUploaded
Security

Your customer data stays yours

Secure audience matching
Use protected identifiers to activate audiences on supported platforms.
Controlled data matching
Match customer records in a secure clean room to support targeting and measurement.
Your data. Your campaigns.
Your customer data powers your campaigns and is never resold.
Integrations

Connect your audiences to the platforms you use

Programmatic platforms

Activate audiences, run programmatic campaigns and bring delivery results back for reporting.
The Trade DeskThe Trade Desk
Amazon DSP (Amazon Ads)Amazon DSP
Walmart DSP (Walmart Connect)Walmart DSP
BasisBasis DSP

Ad platforms

Activate your audiences and bring campaign results back for reporting.
Google AdsGoogle Ads
MetaMeta
Microsoft AdvertisingMicrosoft Ads (Bing)
LinkedIn AdsLinkedIn Ads

Email

Keep follow-up campaigns connected to your customer audiences.
MailchimpMailchimp
BrevoBrevo
Four pillars

From customer data to vehicle sales

Connect your data. Identify in-market shoppers. Activate your media. Measure the sales. Use what you learn to improve the next campaign.

01
Ingest
THE CDP

Bring CRM and DMS records together into one shopper profile.

02
Identify
INTELLIGENCE

Identify in-market shoppers, vehicle interests and where they are in the buying journey.

03
Engage
MEDIA ACTIVATION

Reach those shoppers across your connected media channels.

04
Report
ATTRIBUTION

Connect ad exposure to verified vehicle sales, down to the VIN.

Channels

Reach buyers across the channels they use

Channel
Connected TV

Reach car buyers on streaming TV with audience targeting and frequency controls.

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Channel
Programmatic ads

Reach shoppers across the open web with campaigns informed by your customer data.

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Channel
Streaming audio

Reach shoppers through streaming audio and podcasts, with companion display where available.

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Channel
Digital out of home

Reach local shoppers through audience-based digital screen placements.

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Platform
Ad builder

Build and launch programmatic campaigns in one place.

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Platform
Integrations

See the data sources and ad platforms that connect to LinkOne.

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FAQs

Questions dealers ask about omnichannel media

CTV, streaming audio, digital out of home, online video, display, search and social. We activate your audiences across supported platforms, including The Trade Desk, Amazon, Google and Meta, with LinkOne connecting campaign exposure to vehicle sales.

Evaluate your media by cost per attributed sale and return on ad spend. LinkOne connects ad exposure to vehicle sales, giving you a clearer view of how your budget performs.

We connect to your existing CRM and DMS through supported integrations. Your team authorizes access so customer records can support audience targeting and sales measurement. Your data and customer relationships remain yours.

Never. Your first-party data powers your own campaigns, and your customer relationships remain yours.

Make your media work harder. Measure it against real sales.

Activate your first-party audiences across channels and connect campaign exposure to verified vehicle sales with LinkOne.

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