01
You already have valuable customer data
Your CRM, DMS, website and service records hold insights into who shops, who buys and who comes back.
Marketing that proves itself,
built for aftermarketautomotivefinanceretailaftermarket
Put your customer and sales data to work. We bring it together into one profile per customer, build audiences for your ad campaigns and show you which ads reached the people who bought.
Reporting that ends in a sold VIN, verified against your DMS.
Attributed visitors0
Sold, matched · month to date0
Matched sales by channel
Days from impression to sale0 median
SINCE 2008
~1,000 CUSTOMERSAND 100+ AGENCY PARTNERS · NMSDC-CERTIFIED, 51% MINORITY-OWNED
~1,000 CUSTOMERSAND 100+ AGENCY PARTNERS · NMSDC-CERTIFIED, 51% MINORITY-OWNED
18
years in automotive retail
~1,000
dealers served
100+
agency partners
1M+
leads delivered
OUR APPROACH
Better advertising starts with the customer data you already have
Your customer data is scattered. Bring it together to power your marketing. Your CRM, sales records, and website each hold part of the customer story. LinkOne connects those pieces into one profile per customer, so you can build better audiences, reach them across channels, and connect your advertising to actual sales.
Where it stands
02
Scattered across disconnected systems
Each system holds part of the picture. Duplicate records and mismatched information make it difficult to connect those pieces.
03
Your campaigns can't see the sale
Your campaigns miss the full picture when your customer data stays disconnected.
What we do about it
THE LINKONE PLATFORM
Ingest, identify, engage and report on your own data
THE CDP
Ingest
Bring your customer data together. Connect your CRM and sales systems. We clean and combine your records into one profile per customer.
- Connects dealer systems plus Salesforce, HubSpot and GA4
- Your team grants access and we handle the connection
- Your customer history becomes an asset that grows each month
SourcesSYNCING
DMS412,908
CRM188,240
Feed96,551
DMS204,770SERVICERepair orders64,019
MEDIA ACTIVATION
Engage
Reach your audience across channels. Put your customer data to work across platforms like Meta and The Trade Desk, reaching existing customers and brand-new shoppers like them.
- Runs on CTV, streaming audio, DOOH, display, search and social
- Run by our team, or self-serve through the LinkOne ad builder
Audience push9 DESTINATIONS
In-market · SUV · 30mi18,402
CTV
DOOH
AUDIO
OLV
WHY IT COMPOUNDS
Every sale helps shape your next campaign
Each sale we match gives you a clearer picture of who buys. We use those insights to refine your audience and guide where your advertising dollars go.
01Start with your customers. Build audiences from the customer and sales data you already have.
02See who bought. Connect your sales records to the people who saw your ads.
03Find more shoppers like your buyers. Use what you learn from actual purchases to refine your targeting.
04Put those insights to work. Apply the results to your next campaign, then measure again.
LABELED RECORDS FEEDING THE NEXT AUDIENCERELATIVE, MONTH OVER MONTH
MONTH 1
MONTH 2
MONTH 3
MONTH 4
Attributed visitors0
Sold, matched · month to date0
Matched sales by channel
Days from impression to sale0 median
Bring one month of spend and see the cars it sold
A real matchback on your own data, before you sign anything.
CUSTOMER STORIES
Four automotive campaigns and what the data showed
Automotive4
Chevrolet dealer
ONE MONTH · ONE STORE
70×return on a $20,000 omnichannel month
Demand Local attributed 34.5% of the dealership’s car sales to its advertising
That was 41 of the 119 cars sold, on $20,000 across CTV, streaming audio, DOOH and display. 5,190 attributed visitors, and an average of 49 days from first impression to a sold vehicle, including one buyer who saw seven ads across Yahoo display and Samsung TV+ before driving off in a 2023 Tahoe.
$1.41M
INFLUENCED REVENUE
41 / 119
SOLD, AD-EXPOSED
34.5%
OF SALES SAW THE ADS
Nissan of Orange Park
META SALES EVENTS
0months of decay across a repeating event
Orange Park’s Meta Sales Events kept delivering, month after month
Orange Park’s data shows what happens when you hold the schedule: engagement, leads and appointments stay steady.
Steady
LEAD VOLUME
Steady
APPOINTMENTS
Repeat
MONTH ON MONTH
“Demand Local’s Facebook Events keep delivering — packed appointment schedules, quality leads, busy showrooms, and strong sales every time.”
Sean CowleyMANAGING PARTNER, NISSAN OF ORANGE PARK
Nissan of Thousand Oaks
TURNAROUND · LAND AND EXPAND
+50additional cars a month, from under ten
They grew from under ten cars a month and signed a second store
We killed the Facebook lead campaigns their team could not keep up with, moved the budget to traffic and SEM, and added Meta Sales Events. Dealers struggling with sales use Meta Sales Events to drive incremental growth against their sales target for the month. The growth also earned us their Infiniti store.
<10 → +50
CARS PER MONTH
2
STORES SIGNED
Infiniti
SECOND ROOFTOP
Lexus
TIER-2 · MULTICULTURAL
$1.27per high-value site action, down from $29.27
Multicultural reach that ends in a lower cost per acquisition
Lexus's multicultural Tier-2 program ran prospecting, competitor conquesting and retargeting across 23 markets. Q4 cost per high-value site action fell from $29.27 in 2023 to $1.27 in 2024, and more shoppers reached lower-funnel actions.
$1.27
COST PER HIGH-VALUE ACTION
2.10%
LOW-FUNNEL RATE
23
MARKETS
In their words
“Packed appointment schedules, busy showrooms.”
Demand Local’s Facebook Events keep delivering — packed appointment schedules, quality leads, busy showrooms, and strong sales every time.
Sean CowleyMANAGING PARTNER, NISSAN OF ORANGE PARK
“We can geo-target auto intenders around each rooftop.”
Demand Local is a strong partner for several of our Connected Television (CTV) campaigns for Nucar dealerships. We can geo-target auto intenders around each rooftop in our top sales ZIP codes. The data gives us local insights into market competition and helps to refine our ad strategies. Christian and his team are knowledgeable and very responsive in providing the data we need each month to analyze our conversions and measure our ROI.
Deborah RuggieroDIRECTOR OF ADVERTISING, NUCAR
THE SHAPE OF A SALE
49 days from first ad to final sale
Buying a car takes time. The last click only tells part of the story. Follow these buyers week by week to see how that exposure connects to their purchase.
W1
W2
W3
W4
W5
W6
W7
See it in 40 seconds
What makes us different, in 40 seconds
Most reports stop at the click. We show you every ad your buyer saw, from the first impression to the sale in your DMS, and use it to find your next buyer.
OFFLINE ATTRIBUTION
Connect your advertising to showroom sales
The customer journey continues beyond your website. Your reporting should follow it.
LinkOne connects to your DMS to match vehicle purchases and service visits with ad exposure. See which campaigns reach your buyers and what they purchased.
Verified purchases. Sales and service records straight from your DMS.
Connections across channels. Match buyers to ads across connected TV, streaming audio, digital out of home and display.
A clear path to purchase. See the ad exposures leading up to a sale, even when there's no click.
CAPABILITYTYPICAL VENDOR
Reads your DMS and CRM directlyTag-based, site onlyDirect connection
Measures vehicle sales that take place offlineOnline signals onlyOffline matchback
Cleans and resolves identityNot offeredOne profile per shopper
Buys the open web as well as the walled gardensGoogle, Meta, Amazon onlyNine destinations
Reports matchback and offline attributionImpressions and clicksDown to the sold unit
Runs under your agency brandVendor-brandedWhite-label
One party accountable for the loopThree vendors, three reportsOne
INTEGRATIONS
Link your customer data to the platforms you advertise on
LinkOne brings together data from your CRM, DMS, and website, and builds custom audiences for every platform you buy on, so you can see which ads sold cars.
SOURCES · CRM, DMS, WEB
CLEAN · RESOLVE · ACTIVATE
ONE RECORD PER SHOPPER
DESTINATIONS · WHERE YOU BUY
01We connect to your CRM and DMS through DealerVault or direct integrations.
02LinkOne cleans and combines your data into one unified profile.
03Use those profiles to reach audiences across advertising platforms, then match sales back to the people that saw your ads.
PRIVACY & DATA
Your data stays yours
Put your customer data to work with a clear understanding of how it's used, protected and shared.
Trust report
The full account of how the data is handled: what we read, where it is matched, how identity is encrypted, and what never leaves. Written for the person who has to sign off on it.
WHO IT'S FOR
Dealer groups, agencies and regional planners use the same reporting
DEALER GROUPS
Marketing or internet director
Walk into the Monday meeting with sold VINs on the slide.
For dealer groups →
TIER-3 AGENCIES
Owner or media director
Show your dealers proof every month, under your own brand.
For agencies →
TIER-2 AGENCIES
Regional planner
Dealer-level sales by market, across every rooftop in the region.
For regional teams →GETTING STARTED
Three steps take you from connection to proof
FAQ
What dealers and agencies ask on the first call
Anything not covered here, ask us directly. We would rather answer it before you sign than after.
Book a demoNo. LinkOne connects to your existing CRM and DMS through DealerVault or a supported direct integration. Your team authorizes access, and Demand Local brings the records together for audience targeting and sales measurement. Your data and customer relationships stay yours.
LinkOne matches the buyers in your DMS or sales file to their ad exposure, then identifies the vehicles they purchased. You can see which campaigns reached those buyers, even without an ad click.
Matchback compares your sales records with campaign exposure to identify buyers who saw your ads before purchasing. It connects advertising to actual vehicle sales, even when a buyer never clicked an ad.
We connect your authorized CRM and DMS data, then match sales as shoppers complete their purchases. In the Chevrolet dealer case study, the average path from first impression to sale was 49 days. Review results after month two and again in month three as more sales become available.
Yes. LinkOne supports white-labeled reporting, so your dealer clients see your agency's name and logo.
Demand Local runs CTV, streaming audio, digital out of home, online video, display, search and social. We activate your audiences across supported platforms, including The Trade Desk, Amazon, Google and Meta, with LinkOne connecting campaign exposure to vehicle sales.
Never. Demand Local does not resell your data. Your first-party data powers your own campaigns, and your customer relationships remain yours.
Count the cars your ads actually sold
Connect the DMS, run a month, and see the VINs. That is the whole pitch.
Book a demo