Digital AudioMaximize messaging across multiple media platforms
Growth of Digital Audio
Digital Audio has massive reach and growing penetration among internet users: 181 million users will listen to digital audio media in 2017.
True 1 to 1 engagement to the user. No need to interact with device to engage with the digital message. Ads are on when screens are not.
Repurpose current traditional radio messaging for more consistent message delivery across multiple media platforms.
Access to 10,000+ digital audio players (Live, Podcast, Simulcast, On Demand) on both mobile and desktop devices.
Subscription, behavioral, retargeting, geographic, demographic, category, device targeting, and more.
Audio specific reporting KPIs including uniques, Listen Through Rate (LTR), exposure time and companion banner clicks.