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Benefits of Dynamic Creative Optimizations

Benefits of Dynamic Creative Optimizations

When it comes to engaging customers online, businesses obviously want to find the most effective way to promote their products to those most likely to be interested in their service offerings.  One study by Salesforce found that 59 percent of customers have the...

Lower-Funnel Marketing for Lead Generation

Lower-Funnel Marketing for Lead Generation

The lower-funnel is the result of all your marketing efforts, the fruits of your labor. This is where the warmest set of leads reside. They are very close to purchase and are on the verge of converting, but they are also being targeted by your competitors. Obviously,...

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