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The used electric vehicle market has crossed a threshold. It is no longer a niche category fed by a trickle of early...

Phone calls remain the highest-converting lead source in automotive retail. Yet the data shows most dealerships are...

The first-time car buyer market is under more pressure than at any point in recent memory. Record financing amounts, a...

Streaming audio and podcast advertising have moved from experimental budget lines to core performance channels for...

Car leasing is back. After bottoming out in 2022, lease share of new vehicle transactions has climbed more than 7...

Gen X buyers, roughly ages 44 to 59 in 2026, are the single largest generation purchasing new vehicles in the United...

Car buyers have always sought trusted opinions before signing on the dotted line. What has changed is where those...

Artificial intelligence has moved from pilot project to operational standard inside auto dealerships. The numbers...

Radio advertising for car dealerships is a documented, measurable channel with a clear track record across spend data,...

Direct mail never really went away for auto dealerships. It got sharper. With first-party data, lifecycle...

Pickup trucks are no longer just work vehicles. They are the most expensive, most aspirational, and most...

Certified pre-owned vehicles sit in a precise middle ground in the automotive market. They carry the trust signals of...

Test drives are the highest-leverage moment in the car-buying funnel. A shopper who sits behind the wheel is no longer...

Car buyers are sending contradictory signals right now. Dealership satisfaction scores have reached all-time highs....

Your brand now lives inside a new set of algorithms. ChatGPT reached 900 million weekly users in February 2026, Gemini...

The best CTV real-time metrics for dealers to track in 2026 are the ones that connect ad spend to verified vehicle...

The top ROI advantages of CTV over traditional TV for auto dealers are verified sales attribution, 94–96% ad...

Most automotive dealerships running CTV campaigns are leaving precision on the table. They allocate budget to broad...

CTV in-store traffic for car dealerships is now fully attributable, measurable, and proven — delivering 12–34%...