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iOS 14.5 Update – What you need to know

iOS 14.5 Update – What you need to know

Apple’s iOS14 update is a lot to unpack with quite a few unknowns. Currently, there are more than 100 million iPhones in the United States, which means iOS accounts for about 52 percent of all smartphone operating system’s market share. We’ve all been hearing a lot...

Getting Started with Amazon Advertising

Getting Started with Amazon Advertising

The consistent growth of Amazon’s Ad revenue in recent years is a clear indicator that Amazon Advertising is poised to become a dominant player in the digital marketing industry which is now duopolised by Google and Facebook.

Multicultural Marketing: How to Get It Right

Multicultural Marketing: How to Get It Right

Understanding multicultural audiences requires more than just a general statement of inclusion. Marketers need to embrace the shift and begin examining how to reach more diverse groups of people through their marketing.

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