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When it comes to marketing effectively, it’s all about relevancy. The more personalized and relevant your ad message is, the more effective it will be. Dynamic advertising automatically creates ads that display available inventory. By showing daily live inventory, you...

Here is a little know fact in the Automotive Industry. Demand Local pioneered Inventory VDP Marketing 12 years ago. In fact, the Trademark for Inventory Marketing sits framed and proudly displayed in our office. At the time Dealer used inventories were high and one of...

When it comes to engaging customers online, businesses obviously want to find the most effective way to promote their products to those most likely to be interested in their service offerings.  One study by Salesforce found that 59 percent of customers have the...

There's no debating the biggest challenge for dealers right now. All over the country, dealers are asking themselves how they can adjust marketing to bring in more revenue and entice car-buyers. The good news is that the inventory dealers do have (or could acquire)...

There’s no denying the shortage in inventory these days. Between the global chip supply shortage affecting new cars getting manufactured, and the fiery hot used car market spiking up prices, many dealers are working with a mere fraction of what they’re used to. The...

With the right set of reporting, you can effectively influence campaigns toward positive growth.

The lower-funnel is the result of all your marketing efforts, the fruits of your labor. This is where the warmest set of leads reside. They are very close to purchase and are on the verge of converting, but they are also being targeted by your competitors. Obviously,...