Connected TV advertising is similar, but also different in a number of ways. As a marketer, you need to be able to take full advantage of this trend – and CTV & OTT advertising are how you do it.
Nearly 75% of all US households have some type of CTV set up in their homes (a 6% jump from 2017) It’s time to take a serious look at CTV.
Read this blog and make sure to take advantage of the tools Google provides to bolster your position in search results.
Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.
72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.
A Super Bowl ad may not be a reality for you, but you can still score a touchdown by utilizing free content to make your ads effective & memorable.
Time your advertising right, emphasize choice, urgency & hit your consumers on the go. Feel the positive effects well into the next year.
Video. Nothing says the holidays quite like the airing of The Macy’s Thanksgiving Day Parade or a showing of Miracle on 31st Street.
The Keys to media efficiency and a solid omnichannel strategy are buyer attention, buyer recall and reinforcing buyer behavior.