Blog
Future of Connected TV Advertising: What’s in it for 2020?
There’s no doubt that Connected TV in the future will be even deeper and richer immersive experience.
7 Reasons Why Mobile Geo Conquesting Marketing Works
Geo Conquesting allows you to attract customers’ on your competitors’ locations to your business.
Challenges and Opportunities in CTV for Marketers
Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.
What You Need to Know About Measuring Success in CTV
Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.
CTV Strategies & Tactics for Automotive
CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.
CTV + Automotive: A Love Story
More specific and timelier results allow advertisers to use their budgets more wisely by optimizing which ads and targets should be continued and/or changed. Precisely what auto advertisers need.
CTV Ads Technological Landscape & Capabilities
Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.
Difference between CTV & OTT
Connected TV advertising is similar, but also different in a number of ways. As a marketer, you need to be able to take full advantage of this trend – and CTV & OTT advertising are how you do it.
The Foundation of Connected TV Ads
Nearly 75% of all US households have some type of CTV set up in their homes (a 6% jump from 2017) It’s time to take a serious look at CTV.
Free Tools To Dominate Your Competition (And How To Use Them)
Read this blog and make sure to take advantage of the tools Google provides to bolster your position in search results.
Audience Targeting For Automotive Digital Marketing
Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.
Importance of Landing Page Optimization in Mobile Marketing
72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.
Unleash the Secret Advertising Play of the Auto Industry
A Super Bowl ad may not be a reality for you, but you can still score a touchdown by utilizing free content to make your ads effective & memorable.
Advertise Now to Have Yourself a Merry, Major Week After Christmas
Time your advertising right, emphasize choice, urgency & hit your consumers on the go. Feel the positive effects well into the next year.
How To Make More Sales This 2016 Holiday Season
Video. Nothing says the holidays quite like the airing of The Macy’s Thanksgiving Day Parade or a showing of Miracle on 31st Street.
Omni-Channel Marketing: Three Steps to Beat the Competition
The Keys to media efficiency and a solid omnichannel strategy are buyer attention, buyer recall and reinforcing buyer behavior.
How To Increase Sales Without Increasing Spend
The answer lies in deftly applying fundamental advertising that includes frequency, data, options, and technology.
Gotta Catch ‘Em All
According to a recent study, eMarketer predicts that US adults spend an estimated 2 hours and 51 minutes on mobile devices every day.
Hot off the…..Video?!?
Our lives have become so engulfed with video. Look at your Facebook feed, Instagram, Snapchat, Twitter, at your Dr’s office and simply everywhere you look.
What exactly is Geo-fencing and why is it so darn important?!?
“Geo-Fencing”, such a buzz word as of late in the digital industry. One that may seem like just another buzz word for the moment, but honestly, this is key.
Demand Local Takes On The Crunchies
We would like to thank Tech Crunch for hosting these awards and a huge congratulations to all the winners and nominees of the night.
We’re Back!
We are Demand Local and we’re the ones that are changing everything. Okay, we realize that can sound a little intimidating, but don’t worry, these are all changes for the better.
Know Your Visitors? Create Personalized Content That Sticks
Consumers are expecting real-time content personalization when they visit a web page, and marketers are responding to the demand.
Update Your Mobile Strategy With Location Based Advertising
Imagine targeting an automotive shopper while they are sitting at a competing dealership, presenting them with an offer they couldn’t refuse.
Don’t Miss The Mark On Serious Mobile Shoppers
In a recent study conducted by the automotive website Edmunds.com, it was found that mobile users are, indeed, serious shoppers.
Flash-No-More: Chrome to stop auto-playing Flash ads
Not converting ads from Flash to the recommended HTML5 would result in ads either not viewed at all, or viewed at a sub-optimal level.
Will Windows 10 Ramp Up Bing Ads?
Microsoft’s recent release of Windows 10 could be a big win for Bing, according to Bing Ads General Manager, David Pann.
Is Mobile Video Advertising the Answer?
Mobile video accounted for the majority (55%) of mobile data traffic at the end of 2014. By 2019, it will grow to a staggering 75%!
More Reasons To Leave Traditional Advertising In The Rearview Mirror
With automotive sales rising and a successful North American International Auto Show recently wrapping up in Detroit, it seems that the automotive industry is back on the upward trend after some rocky years.
Motor City Revival : 2015 Detroit Auto Show Highlights
In a surprising turn of events, Volkswagen’s Golf has taken the Car of the Year award over Ford’s re-designed 2015 Mustang and the Hyundai Genesis.
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