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Common mistakes to avoid in Geofencing Marketing
8 common Geofencing errors that cause businesses to diminish the positive impact of their ads.
Geofencing Marketing with the highest accuracy and precision
Location data sources determine the accuracy and precision of Geofencing.
What is Addressable Geofencing and How does it work?
Using addressable geofencing, you can target individual homes of those most likely to purchase.
Finding the right Geofencing Partner
Geofencing is a way to stand out for your competition and exploit marketing channels they may be ignoring.
Ethics in Geofencing: Post GDPR & CCPA
Consumers are becoming more aware of privacy concerns when it comes to how companies handle their data.
Certain Verticals benefit more from Geofencing
Geofencing Marketing a powerful tool for businesses. However, there are some verticals that will benefit more than others.
7 Reasons Why Mobile Geo Conquesting Marketing Works
Geo Conquesting allows you to attract customers’ on your competitors’ locations to your business.
Future of Connected TV Advertising: What’s in it for 2020?
There’s no doubt that Connected TV in the future will be even deeper and richer immersive experience.
Challenges and Opportunities in CTV for Marketers
Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.
What You Need to Know About Measuring Success in CTV
Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.
CTV Strategies & Tactics for Automotive
CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.
CTV + Automotive: A Love Story
Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.
CTV Ads Technological Landscape & Capabilities
Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.
Difference between CTV & OTT
Connected TV advertising is similar, but also different in a number of ways. As a marketer, you need to be able to take full advantage of this trend – and CTV & OTT advertising are how you do it.
The Foundation of Connected TV Ads
Nearly 75% of all US households have some type of CTV set up in their homes (a 6% jump from 2017) It’s time to take a serious look at CTV.
Free Tools To Dominate Your Competition (And How To Use Them)
Read this blog and make sure to take advantage of the tools Google provides to bolster your position in search results.
Audience Targeting For Automotive Digital Marketing
Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.
Importance of Landing Page Optimization in Mobile Marketing
72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.
Unleash the Secret Advertising Play of the Auto Industry
A Super Bowl ad may not be a reality for you, but you can still score a touchdown by utilizing free content to make your ads effective & memorable.
Advertise Now to Have Yourself a Merry, Major Week After Christmas
Time your advertising right, emphasize choice, urgency & hit your consumers on the go. Feel the positive effects well into the next year.
How To Make More Sales This 2016 Holiday Season
Video. Nothing says the holidays quite like the airing of The Macy’s Thanksgiving Day Parade or a showing of Miracle on 31st Street.
Omni-Channel Marketing: Three Steps to Beat the Competition
The Keys to media efficiency and a solid omnichannel strategy are buyer attention, buyer recall and reinforcing buyer behavior.
How To Increase Sales Without Increasing Spend
The answer lies in deftly applying fundamental advertising that includes frequency, data, options, and technology.
Gotta Catch ‘Em All
According to a recent study, eMarketer predicts that US adults spend an estimated 2 hours and 51 minutes on mobile devices every day.
Hot off the…..Video?!?
Our lives have become so engulfed with video. Look at your Facebook feed, Instagram, Snapchat, Twitter, at your Dr’s office and simply everywhere you look.
What exactly is Geo-fencing and why is it so darn important?!?
“Geo-Fencing”, such a buzz word as of late in the digital industry. One that may seem like just another buzz word for the moment, but honestly, this is key.
Demand Local Takes On The Crunchies
We would like to thank Tech Crunch for hosting these awards and a huge congratulations to all the winners and nominees of the night.
We’re Back!
We are Demand Local and we’re the ones that are changing everything. Okay, we realize that can sound a little intimidating, but don’t worry, these are all changes for the better.
Know Your Visitors? Create Personalized Content That Sticks
Consumers are expecting real-time content personalization when they visit a web page, and marketers are responding to the demand.
Update Your Mobile Strategy With Location Based Advertising
Imagine targeting an automotive shopper while they are sitting at a competing dealership, presenting them with an offer they couldn’t refuse.
Ready to drive traffic?
Our ad technology is driving demand for healthcare, home improvement and finance as well.