Delivering contextually and geographically relevant marketing messages is simply incredible.
There’s no doubt that Connected TV in the future will be even deeper and richer immersive experience.
Geo Conquesting allows you to attract customers’ on your competitors’ locations to your business.
Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.
Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.
CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.
More specific and timelier results allow advertisers to use their budgets more wisely by optimizing which ads and targets should be continued and/or changed. Precisely what auto advertisers need.
Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.
Connected TV advertising is similar, but also different in a number of ways. As a marketer, you need to be able to take full advantage of this trend – and CTV & OTT advertising are how you do it.
Nearly 75% of all US households have some type of CTV set up in their homes (a 6% jump from 2017) It’s time to take a serious look at CTV.
Read this blog and make sure to take advantage of the tools Google provides to bolster your position in search results.
Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.
72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.
A Super Bowl ad may not be a reality for you, but you can still score a touchdown by utilizing free content to make your ads effective & memorable.
Time your advertising right, emphasize choice, urgency & hit your consumers on the go. Feel the positive effects well into the next year.
Video. Nothing says the holidays quite like the airing of The Macy’s Thanksgiving Day Parade or a showing of Miracle on 31st Street.
The Keys to media efficiency and a solid omnichannel strategy are buyer attention, buyer recall and reinforcing buyer behavior.
The answer lies in deftly applying fundamental advertising that includes frequency, data, options, and technology.
According to a recent study, eMarketer predicts that US adults spend an estimated 2 hours and 51 minutes on mobile devices every day.
Our lives have become so engulfed with video. Look at your Facebook feed, Instagram, Snapchat, Twitter, at your Dr’s office and simply everywhere you look.
“Geo-Fencing”, such a buzz word as of late in the digital industry. One that may seem like just another buzz word for the moment, but honestly, this is key.
We would like to thank Tech Crunch for hosting these awards and a huge congratulations to all the winners and nominees of the night.
We are Demand Local and we’re the ones that are changing everything. Okay, we realize that can sound a little intimidating, but don’t worry, these are all changes for the better.
Consumers are expecting real-time content personalization when they visit a web page, and marketers are responding to the demand.
Imagine targeting an automotive shopper while they are sitting at a competing dealership, presenting them with an offer they couldn’t refuse.
In a recent study conducted by the automotive website Edmunds.com, it was found that mobile users are, indeed, serious shoppers.
Not converting ads from Flash to the recommended HTML5 would result in ads either not viewed at all, or viewed at a sub-optimal level.
Microsoft’s recent release of Windows 10 could be a big win for Bing, according to Bing Ads General Manager, David Pann.
Mobile video accounted for the majority (55%) of mobile data traffic at the end of 2014. By 2019, it will grow to a staggering 75%!
With automotive sales rising and a successful North American International Auto Show recently wrapping up in Detroit, it seems that the automotive industry is back on the upward trend after some rocky years.