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Getting Started with Amazon Advertising

Getting Started with Amazon Advertising

The consistent growth of Amazon’s Ad revenue in recent years is a clear indicator that Amazon Advertising is poised to become a dominant player in the digital marketing industry which is now duopolised by Google and Facebook.

Multicultural Marketing: How to Get It Right

Multicultural Marketing: How to Get It Right

Understanding multicultural audiences requires more than just a general statement of inclusion. Marketers need to embrace the shift and begin examining how to reach more diverse groups of people through their marketing.

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