Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.
Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.
CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.
Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.
Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.
Connected TV advertising is similar, but also different in a number of ways. As a marketer, you need to be able to take full advantage of this trend – and CTV & OTT advertising are how you do it.
Nearly 75% of all US households have some type of CTV set up in their homes (a 6% jump from 2017) It’s time to take a serious look at CTV.
Read this blog and make sure to take advantage of the tools Google provides to bolster your position in search results.
Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.