What should be in your marketing reporting?
With the right set of reporting, you can effectively influence campaigns toward positive growth.
Lower-Funnel Marketing for Lead Generation
The lower-funnel is the result of all your marketing efforts, the fruits of your labor. This is where the warmest set of leads reside. They are very close to purchase and are on the verge of converting, but they are also being targeted by your competitors. Obviously,...
Geofencing & Retargeting strategies to nurture mid-funnel audience
The mid-funnel is often the most neglected phase in the marketing funnel.
An effective approach to attracting high-intent car-buyers in your locality
Whether it’s an automotive agency or a dealership that runs SEM in-house, owners have to nail local targeting with better search tactics.
Why take a full-funnel approach for automotive marketing?
Exploring a full-funnel strategy across different channels allows you to reach your customers using multiple touchpoints.
A Look at the Modern Car Buyer’s Journey: Start to Finish
Driving sales starts with knowing your customer and what they’re looking for. No matter who you’re marketing to, there are some commonalities that apply to nearly every buyer.
iOS 14.5 Update – What you need to know
Apple’s iOS14 update is a lot to unpack with quite a few unknowns. Currently, there are more than 100 million iPhones in the United States, which means iOS accounts for about 52 percent of all smartphone operating system’s market share. We’ve all been hearing a lot...
How a Multiple Rooftop Auto Group took advantage of Facebook Dynamic with Leads
Marketers love buzzwords, and the new one on the street is Facebook Dynamics Ads for automotive dealers.
6 Things You Should Look for When Choosing a White Label Agency Partner
Goal of a white label agency is to create new revenue streams by aligning the digital marketing services toward your client’s needs.
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