Demand Local
A blank digital billboard against a blue sky
DOOH

Digital out of home (DOOH) advertising for car dealers

Reach local car buyers with digital billboards and DOOH screens. LinkOne connects ad exposure with website visits and vehicle sales.

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Our approach

Put your dealership in front of local car buyers

Digital out of home advertising reaches shoppers on digital billboards and screens throughout your market. Demand Local uses audience data to select placements around the car buyers you want to reach.

Your DOOH campaign runs alongside connected TV, streaming audio and display. LinkOne, Demand Local's attribution platform, connects available ad exposure data with website activity and verified vehicle sales, giving you a clearer view of campaign performance.

How it works

How Demand Local targets and measures DOOH advertising

Select your placements. Reach your audience. Connect campaign activity to website visits and vehicle sales.

WHERE IT RUNS

Programmatic DOOH placements

Run your dealership's ads across digital billboards and DOOH networks, with programmatic buying that keeps your campaign coordinated with CTV, streaming audio and display.

  • Digital billboards and DOOH networks
  • DOOH reporting alongside CTV, audio and display
Screen planLIVE
SCREEN NETWORKSSelected
BUYINGProgrammatic
PLANShared with other channels
WHO SEES IT

Audience-based buying

We use audience data to choose DOOH placements where your target buyers are likely to be. Your campaign starts with the shoppers and markets that matter to your dealership.

  • DOOH placements selected using audience data
  • Local reach focused on your target buyers
Screen selectionMATCHING
TARGET AUDIENCEYour shoppers
SCREENSChosen by audience
ONLINE CONVERSIONS

Connect DOOH exposure to website visits

LinkOne connects available DOOH exposure data with visits to your dealership's website, helping you understand how your campaign reaches shoppers who later browse your inventory.

  • Website visit attribution for DOOH campaigns
  • Connect ad exposure with inventory page visits
Online conversionsTRACKED
DOOH EXPOSURERecorded
SITE VISITMatched
OFFLINE CONVERSIONS

Match ad exposure to vehicle sales

LinkOne matches available DOOH exposure data with verified sales from your dealership management system (DMS). See which buyers your advertising reached before they purchased, with DOOH included in the same sales reporting as your other channels.

  • Verified sales from your DMS
  • Ad exposure matched to vehicle purchases
  • Sales attribution across your media plan
Sales matchbackDMS VERIFIED
DOOH EXPOSURERecorded
SOLD VEHICLEMatched to media
OTHER CHANNELSSame matchback
Destinations

Connect DOOH to your media plan

Demand Local coordinates audience targeting and media buying across the platforms in your plan, keeping DOOH aligned with your other advertising channels.

Media buying platforms

Activate campaigns and bring delivery data into your reporting.
The Trade DeskThe Trade Desk
Amazon DSP (Amazon Ads)Amazon DSP
Walmart DSP (Walmart Connect)Walmart DSP
BasisBasis DSP
Related

Build an omnichannel campaign with DOOH

Channel
Connected TV

Reach car buyers on streaming TV, with attribution tied to vehicle sales.

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Channel
Streaming audio

Reach your audience through streaming audio and podcast advertising.

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Channel
Programmatic ads

Coordinate DOOH and digital ad buying in one media plan.

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Platform
Media Activation

Activate your audiences across the advertising channels in your plan.

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FAQs

DOOH advertising FAQs

Digital out of home, or DOOH, is advertising on digital billboards and screens in public places. Demand Local helps dealerships use DOOH to reach local car buyers as part of an omnichannel advertising campaign.

We use audience data to select screens and locations where your target buyers are likely to be. Those placements are coordinated with the audience strategy behind your other advertising channels.

Demand Local uses LinkOne to connect available DOOH exposure data with website visits and verified vehicle sales from your DMS. This helps show how DOOH fits into the customer journey alongside your other advertising.

Yes. Demand Local coordinates digital out of home with connected TV, streaming audio, display and other channels in your media plan. LinkOne brings available exposure and sales data together for a more complete view of performance.

Reach more local car buyers with DOOH

See how Demand Local combines digital out of home advertising, audience targeting and LinkOne attribution in one media plan.

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