Demand Local
An agency media team at work
Agencies

Help your dealers sell more cars and prove your impact

Give your agency the automotive technology and media expertise to win and retain dealer clients, with reporting your agency can put its name on.

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ChevroletNissanToyotaHondaFordKiaHyundaiLexusInfinitiSubaruMazdaJeepAcuraCadillacVolkswagen
Our approach

Connect your media to the cars your dealers sell

Your dealer wants to know what the advertising delivered. LinkOne connects ad exposure and website activity to verified sales in the dealer's CRM and DMS, down to the vehicle sold.

Bring that proof into the monthly review under your agency's brand. Show which campaigns reached buyers, use the results to guide the next media plan and give dealers a clear reason to keep investing with you.

Platform

Bring every dealer account into one workflow

Connect dealer data, build audiences, activate media and measure sales through one repeatable process. Your team gets a consistent way to manage performance across individual stores and dealer groups, backed by Demand Local's automotive expertise.

THE CDP

Ingest

Put each dealer's first-party data to work. We help connect CRM and DMS records for audience building and sales measurement, with each account managed separately.

  • Connect each dealer through a supported data feed or integration.
  • Bring customer and sales records into the campaign workflow.
  • Keep each client's data separate across your agency's accounts.
Sources · 22 clientsSYNCING
CLIENTS CONNECTED22
DMS + CRM FEEDS44
RECORDS3.1M
INTELLIGENCE

Identify

Build audiences around each dealer's market and customers. LinkOne brings shopper records together so your team can use a clearer view of customer activity to guide targeting.

  • Evaluate audience segments against each dealer's actual buyers.
  • Build lookalike audiences from the dealer's own sold customers.
Client 09 · shopper 812RESOLVED
IDENTITY5 records → 1
CLIENTKept separate
STAGEIn market · wk 4
MEDIA ACTIVATION

Engage

Bring a broader media offer to your dealer clients. Demand Local helps your agency reach shoppers across connected TV, streaming audio, digital out of home, display and mobile, with execution support behind the plan.

  • Add channels with support from an experienced automotive media team.
  • Coordinate targeting and frequency across the campaign plan.
  • Reach shoppers on the open web through The Trade Desk.
Audience push9 DESTINATIONS
CTV
META
SEARCH + PMAX
ATTRIBUTION

Report

Give every dealer a clearer view of the return on their advertising. LinkOne matches media exposure to verified vehicle sales and puts the results in reports branded for your agency.

  • Verify matched sales against the dealer's DMS, down to the VIN.
  • Bring matched sales and media performance into the monthly review.
  • Use sales results to guide budget recommendations and renewal conversations.
Sold matchbackDMS VERIFIED
REPORTED ASYour agency
BROKEN DOWN BYClient
VERIFIED AGAINSTThe dealer DMS
Why agencies use Demand Local

Give dealers more reasons to choose your agency

Your brand on the results
LinkOne can carry your agency's name and logo. Present verified sales results as part of your client relationship, with Demand Local supporting the technology and measurement.
Automotive expertise behind your team
Work with a partner that understands individual dealerships, dealer groups and aftermarket service brands. Bring that experience into the media plan and the conversations your clients care about.
More capability as your agency grows
Add omnichannel media and sales attribution with the team to help execute them. Give new dealer accounts a repeatable path from data connection to campaign reporting.
AI-First Discovery

Help your dealers show up in AI answers

Add AI-First Discovery, or GEO, to your agency's offer. Demand Local helps dealerships build visibility in ChatGPT, Google AI Overviews and Perplexity, reaching shoppers before they click a paid ad.

954 AI citations in six months

A Florida Nissan dealer recorded 954 AI citations, a 23% reduction in cost per acquisition and 44.6% more conversions during a six-month GEO pilot, with no increase in ad spend.

Explore AI-First Discovery
Destinations

Build the right channel mix for each dealer

The Trade Desk
Amazon DSP (Amazon Ads)
Google Ads
Facebook
Microsoft Advertising
Basis

Connect the channels in each dealer's plan, including The Trade Desk, Amazon, Google, Meta, Microsoft and Basis. Your agency leads the client relationship, with Demand Local supporting media activation and sales measurement.

Agency partners

A technology partner your team can count on

“They rose to the challenge of our demanding clients.”
We were looking for a technology partner and made many different connections. Demand Local rose to the challenge of our demanding clients. Their velocity for campaign launches is untouchable by competitors and the results have been stellar. Month in and out they keep hitting and exceeding our goals.
Agency ownerDEMANDLOCAL.COM
“A trusted teammate.”
A trusted teammate. Demand Local holds a rare combination of thought leadership and excellent execution that helps to set your agency apart from the rest of the competition.
Agency partnerDEMANDLOCAL.COM
Roles

Built for the automotive clients your agency serves

Regional dealership teams

Connect regional media strategy to results at each dealership.

Regional dealership teams

Dealer groups

Coordinate media and sales measurement across multiple rooftops.

Dealer groups

Automotive retail

Reach local buyers and connect advertising to verified vehicle sales.

Automotive retail
FAQs

Questions from agency partners

Yes. LinkOne can be white-labeled with your agency's name and logo, so sales attribution fits into the reporting you already deliver to clients.

We work with your team and the dealer to authorize a supported CRM and DMS connection. Those records support audience targeting and sales measurement. Each client's data stays separate, and data ownership remains with the dealer.

Connected TV, streaming audio, digital out of home, online video, display, mobile, search and social. We help build the mix around each dealer's market, goals and budget, using supported platforms across the open web and major ad networks.

Yes. Demand Local also works with automotive service and aftermarket brands, connecting media to verified in-store transactions and repair orders. That gives your agency a way to measure the cars coming into the bay.

Bring one dealer account and see LinkOne in action

Show us the goals for one dealer client. We will walk through how Demand Local can support your media plan and connect advertising to verified sales, with reporting under your agency's brand.

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