Demand Local
Glowing blue fiber optic strands against a dark background
Programmatic

Reach in-market car shoppers. Connect your advertising to actual sales.

Reach car shoppers across premium websites, apps and streaming platforms. LinkOne connects your programmatic campaigns to verified vehicle sales.

Book a demo
41 of 119
vehicle sales matched to buyers who saw the campaign
49 days
average time from first ad exposure to purchase
5,190
website visitors attributed to the campaign
$20,000
monthly ad spend across four channels

A Chevrolet dealership, August 2025. A $20,000 campaign across CTV, streaming audio, digital out of home and display. Ad exposure matched to dealership CRM and DMS records.

Our approach

Programmatic advertising built for automotive

Reach in-market shoppers across display, online video, connected TV, streaming audio and digital out of home. Demand Local combines automotive audience data with leading buying platforms to connect your dealership with potential buyers.

We activate your first-party audiences through The Trade Desk and other programmatic platforms, manage campaign delivery and optimize performance. LinkOne matches ad exposure to your CRM and DMS sales records, showing which campaigns reached your buyers and what they purchased.

How it works

From audience targeting to verified sales

Build your audience, reach shoppers and measure results down to the vehicle sold.

THE TRADE DESK

Reach shoppers beyond search and social

Activate your audiences through The Trade Desk and other leading programmatic platforms. Reach car shoppers across the websites, apps and streaming content they use every day.

  • Programmatic buying through The Trade Desk
  • Additional buying options through Amazon, Walmart and Basis DSPs
  • Audience targeting across websites, apps and streaming platforms
Open webLIVE
THE TRADE DESKConnected
AMAZON DSPConnected
BASIS DSPConnected
WHO SEES IT

Audiences built around your buyers

Start with your dealership's first-party data. Expand your reach with automotive audiences from providers such as Polk, Experian and Claritas, then use curated private marketplaces and contextual targeting to reach shoppers in relevant environments.

  • First-party data and automotive audience targeting
  • Ongoing audience testing and optimization
  • Lookalike audiences modeled on your customers
Audience planIN FLIGHT
YOUR CUSTOMER DATASeed
THIRD-PARTY SEGMENTSTested
PRIVATE MARKETPLACESCurated
CONTEXTUALLive
PREMIUM PLACEMENTS

Quality placements for your advertising

We evaluate ad placements for viewability, ad clutter and refresh rates. Curated private marketplace deals give your campaigns access to selected publishers and placements.

  • Inventory evaluated for placement quality
  • Curated private marketplace access
  • Greater focus on viewable impressions
Inventory checkSCREENED
VIEWABILITYChecked
AD REFRESHChecked
AD LOADChecked
FREQUENCY MANAGEMENT

Manage frequency. Reduce wasted impressions.

We manage ad frequency to limit excessive repeat impressions and make better use of your budget. Campaign optimization balances consistent exposure with opportunities to reach additional shoppers.

  • Frequency controls across supported placements
  • Campaign monitoring to manage repeat exposure
  • More efficient reach among your target audience
Frequency managementMANAGED
AD FREQUENCYMonitored
REPEAT EXPOSUREControlled
UNIQUE REACHPrioritized
ATTRIBUTION

Connect ad exposure to vehicle sales

LinkOne matches your dealership's sales records to the ads buyers saw before purchasing. See the vehicle purchased and the sequence of recorded ad exposures leading up to the sale. Send verified sales back to supported advertising platforms to inform campaign optimization.

  • Sales matchback using CRM and DMS data
  • Attribution down to the customer and VIN
  • Verified sales data to inform future campaigns
Sales matchbackDMS VERIFIED
SOLD VEHICLEMatched to media
ADS SEENIn sequence
CONVERSIONSent to the DSP
Platform integrations

Leading platforms. Connected campaigns.

Activate your audiences across leading programmatic platforms and use verified sales data to inform optimization where supported.

DSPs

Activate audiences, run campaigns and track performance across your programmatic platforms.
The Trade DeskThe Trade Desk
Amazon DSP (Amazon Ads)Amazon DSP
Walmart DSP (Walmart Connect)Walmart DSP
BasisBasis DSP

Offline conversions

Send verified dealership sales to supported ad platforms to help optimize campaigns toward actual purchases.
The Trade DeskThe Trade Desk
Amazon DSP (Amazon Ads)Amazon DSP
Related

Build your omnichannel campaign

Channel
Display ads

Put your inventory in front of in-market shoppers with dynamic display, geofencing and weather-based targeting.

Learn more
Channel
Streaming audio

Reach listeners across streaming audio and podcasts, with companion display ads where available.

Learn more
Channel
Digital out of home

Reach local audiences on digital screens in the places they shop, travel and spend time.

Learn more
Channel
Connected TV

Reach car shoppers on streaming TV and connect ad exposure to verified vehicle sales.

Learn more
Platform
Media Activation

Activate your first-party audiences across connected advertising channels.

Learn more
FAQs

Programmatic advertising FAQs

Programmatic campaigns can include display, online video, connected TV, streaming audio and digital out of home. Demand Local can also coordinate your first-party audiences across search and social as part of a broader omnichannel strategy.

LinkOne matches CRM and DMS sales records to campaign ad exposure. See which buyers saw your ads, which vehicles they purchased and their recorded path to purchase, even when they never clicked an ad.

Yes. LinkOne reporting can carry your agency's name and logo, so you can deliver campaign results under your own brand.

Your customer data is encrypted and kept private. We never resell it.

See how your programmatic advertising connects to vehicle sales

See how Demand Local combines audience targeting, programmatic media and LinkOne attribution to measure your dealership's results.

Book a demo