Demand Local
A lending office
Financial services

More new accounts from the same ad budget

Demand Local connects first-party data, omnichannel media and LinkOne attribution to show which campaigns move people toward funding.

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6,830
new accounts created
Four months
of campaign results
$50,000
monthly budget
About 1/3
of the initial acquisition cost

Results from one financial services campaign. Client identity withheld. Account creation is a separate milestone from completed applications and funded business.

Campaign results

More accounts without a bigger budget

Monthly account creation grew from 855 to 2,456 while the budget stayed at $50,000 per month. We combined first-party data, third-party audiences and lookalikes on The Trade Desk, then refined targeting and creative as results came in. Across four months, the campaign generated 6,830 new accounts.

Our approach

Know which campaigns move customers forward

A lead is only the start. The real question is what happens next: an account created, an application completed, funding received.

We connect campaign performance to those milestones so you can see where customers drop off and put more budget behind the audiences and messages that move them forward.

Platform

Put your customer data to work

Bring your data, audiences, media and measurement together with Demand Local. LinkOne connects campaign activity to customer outcomes, with a team that helps turn those results into your next move.

THE CDP

Ingest

Start with the customer data you already have. Connect your CRM or data warehouse to bring account activity and application progress into your marketing.

  • Bring customer and prospect records together
  • Follow account creation and application milestones
  • Use your existing customer history to inform campaigns
Customer data
CRM records
Account activity
Application progress
INTELLIGENCE

Identify

Use identity resolution to connect records across sources and build a clearer customer view. Create audiences from customers who convert and reengage people who still have a step to complete.

  • Build audiences from your own customer data
  • Find more people like your converting customers
  • Reengage applicants based on their progress
Customer profile
Connected records
Application stage
Product interest
MEDIA ACTIVATION

Engage

Reach potential customers across the channels they use. We build campaigns around their stage in the journey and keep improving the audience, message and media mix as performance data comes in.

  • Activate across connected TV, display, search and social
  • Match creative to the next step in the customer journey
  • Manage reach and frequency across supported channels
Audience activation
Connected TV
Display
Search
Social
ATTRIBUTION

Report

See how ad exposure connects to account creation and application activity. With funding data connected, follow the journey through to funded business and use those outcomes to guide your next campaign.

  • Measure cost per account and application
  • Connect campaign activity to customer outcomes
  • Optimize toward the milestones that matter to your business
Campaign results
Account created
Application completed
Funding recorded
Destinations

Reach your next customer across channels

The Trade Desk
Amazon DSP (Amazon Ads)
Google Ads
Facebook
Microsoft Advertising
Basis

Connect with customers on CTV, streaming audio, online video, display, search and social. Demand Local brings audience strategy and campaign measurement together across supported platforms, including The Trade Desk, Google, Meta and Amazon.

Why financial services teams use Demand Local

Make your next marketing dollar work harder

Know your cost to acquire a customer
Track cost per account and application. Add funding outcomes when that data is connected, so your team can see how acquisition performance changes through the funnel.
Put more budget behind what works
Use campaign results to adjust audiences, creative and channel spend while the campaign is running.
Turn customer outcomes into better audiences
Use the customers who convert to inform your next campaign. Each round of results gives you more evidence to work with.
Industries

The same focus on results across industries

Automotive retail

Connect ad exposure to verified vehicle sales.

Automotive retail

Aftermarket and service

Bring more cars into the bay and connect campaigns to service transactions.

Aftermarket and service

Education

Drive inquiries and applications with enrollment as the goal.

Education
FAQs

What to know before getting started

We start with the systems you already use. Our team reviews your data sources and connection options to build the audience and measurement plan.

CTV, streaming audio, online video, display, search, social and digital out of home. We recommend the mix based on your audience, budget and acquisition goals.

No. Your first-party data is never resold. We review data access and matching requirements with your team during setup.

See what your customer data can do

Let's look at your acquisition goals, the data you have and how Demand Local can help you grow accounts and measure what happens next.

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