Demand Local
About Demand Local

The data platform and the media team, in one company

Since 2008 we have run advertising for dealers and local businesses. LinkOne is the platform we built to show which ads sold.

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2008
founded in Napa, California
About 1,000
dealers served
33
people on the team
Self-funded
no outside investors
Our story

Built by people who buy the media

Ray Bhatia and Mike Machado founded Demand Local in Napa, California in 2008. The company has grown without outside investment since, and about 1,000 dealers have worked with us.

LinkOne is the platform we built along the way. It brings a business's customer and sales data into one profile per customer, builds audiences for its campaigns and shows which ads reached the people who bought.

Our media team runs those campaigns across connected TV, streaming audio, search, social, display and digital out-of-home, so the data and the buying sit with one team.

Leadership

The people who run Demand Local

Ray Bhatia
Ray BhatiaCEO and co-founder
Mike Machado
Mike MachadoChief Revenue Officer and co-founder
Brian Schrader
Brian SchraderChief Product Officer
Caitlin Cowley
Caitlin CowleySVP, Growth and Strategy
Christian Ferrer
Christian FerrerVP, Automotive Sales and Marketing
Rob Schack
Rob SchackVP, Agency Development
Lachlan Maclean
Lachlan MacleanVP, Programmatic
Tiffany Hagwood
Tiffany HagwoodVP of Account Operations
Kass Dawson
Kass DawsonVP of Marketing
The team

Campaign, account and engineering teams

Lauren Richter
Lauren RichterExecutive Director of Sales
Eric Tipton
Eric TiptonDirector of Sales Operations
Valen Murdock
Valen MurdockDirector of Business Operations
Tonya Bryant
Tonya BryantDirector, Strategic Growth and Partnerships
Ariel Vines
Ariel VinesClient Operations Manager
Cristin Choate
Cristin ChoatePartnership Manager
Christine Hensley
Christine HensleySr. Manager of Business Development
Savannah Clarkson
Savannah ClarksonSenior Account Operations Manager
Tyler Chesnicka
Tyler ChesnickaSenior Manager of Business Development
Katrina Sevilla
Katrina SevillaCampaign Manager
Andrew Rocha
Andrew RochaDigital Media Campaign Manager
Annie Johnson
Annie JohnsonDigital Media Campaign Manager
Jasmine Castellanos Jones
Jasmine Castellanos JonesAccount Operations Manager
Ivy Alves
Ivy AlvesCampaign Manager
Hayley Downing
Hayley DowningCampaign Manager
Julianna DeSimone
Julianna DeSimoneEvent Marketing Project Manager
Trisha Garbett
Trisha GarbettDigital Account Administrator
Bailey Davis
Bailey DavisAccount Operations Coordinator
Shane Clancy
Shane ClancyDeveloper
Tomas Gowland
Tomas GowlandStrategic Programmatic Lead
James Bell
James BellDeveloper
Francisco Lopez
Francisco LopezCampaign Coordinator
Ryan O'Hara
Ryan O'HaraStaff Software Engineer
Alejandro Giron
Alejandro GironMarketing Coordinator
Jordan Parsons
Jordan ParsonsDirector of Technology and Engineering

Drive sales faster with real-time ads that hit the mark

Talk to the team that builds the platform and runs the media.

Book a demo