Demand Local
Hands typing on a laptop at a desk
Self-service ad builder

Your audiences. Your campaigns. Your control.

Build, launch and manage programmatic campaigns in LinkOne using audiences built from your CRM and DMS data.

Book an Ad Builder demo
Our approach

Run your campaigns. Stay connected to LinkOne.

Take control of your programmatic campaigns, from launch to ongoing adjustments.

Ad Builder brings self-service programmatic buying into LinkOne's Media Activation platform. Activate audiences built by the CDP and Intelligence, with Demand Local available to manage campaigns alongside yours.

Platform

Put your customer data to work.

Build campaigns, buy media and activate your audiences in one platform.

YOU'RE IN CONTROL

Run campaigns on your schedule

Build and manage programmatic campaigns directly in LinkOne.

  • Launch and adjust campaigns when your team is ready.
  • Built for dealer and agency teams that manage their own media.
Ad builderSELF-SERVE
BUILT BYYour team
BUYINGProgrammatic
ONE CONNECTED PLATFORM

Self-service and managed media

Run your own programmatic campaigns alongside campaigns managed by Demand Local.

  • Get Demand Local support for managed campaigns.
  • Keep self-service and managed campaigns in one platform.
BuyingPROGRAMMATIC
LIVES INMedia Activation
ALONGSIDEManaged campaigns
POWERED BY YOUR DATA

Reach buyers from your own data

Activate audiences built from your customer data through LinkOne's CDP and Intelligence.

  • Use CRM and DMS records to build audiences for your campaigns.
  • Launch with the audiences already built in LinkOne.
AudienceCONNECTED
SOURCECDP profiles
BUILT BYIntelligence
USED FORCampaign targeting
Security

Your customer data stays protected.

Protected before activation
Customer information is converted to UID2 tokens before audiences reach ad platforms.
Matched in a clean room
Audience matching takes place in a Snowflake clean room, keeping raw customer records out of ad platforms.
Your data stays yours
Use your own audiences to run campaigns. Demand Local never resells your data.
Integrations

Connected to the platforms you use.

LinkOne connects your CRM data with the media buying platforms used to activate audiences and run campaigns.

Media buying platforms

Activate audiences, run campaigns and bring performance data back to LinkOne.
The Trade DeskThe Trade Desk
Amazon DSP (Amazon Ads)Amazon DSP
Walmart DSP (Walmart Connect)Walmart DSP
BasisBasis DSP

CRM integrations

Turn leads, customer records and purchase history into audiences you can reach.
SalesforceSalesforce
HubSpotHubSpot
VinSolutionsVinSolutions
DriveCentricDriveCentric
Platform

Connect the full customer journey.

Ingest
CDP

Bring CRM and DMS data together in one profile per shopper.

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Identify
Intelligence

Build in-market audiences using past buyers and connected data sources.

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Engage
Media Activation

Activate audiences across channels, with frequency limits where supported.

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Report
Attribution

Connect ad exposure to verified vehicle sales.

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Platform
Integrations

Explore the systems connected to LinkOne.

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Channels

Reach shoppers across more channels.

Channel
Programmatic ads

Reach in-market shoppers across the open web through The Trade Desk.

Open
Channel
Display ads

Reach shoppers with dynamic display, geofencing, conquesting and retargeting.

Open
Channel
Connected TV

Reach shoppers on streaming TV, with frequency managed across your media buy.

Open
FAQs

Ad Builder questions, answered.

Yes. Ad Builder is LinkOne's self-service programmatic buying tool within Media Activation. It uses the audiences built through the CDP and Intelligence.

Yes. Our team can manage campaigns alongside the ones you run yourself, all within LinkOne.

No. LinkOne connects to your existing CRM and DMS through DealerVault or a direct integration. You authorize access so your records can support audience targeting and sales measurement. Your data and customer relationships stay yours.

Audience activation uses UID2 tokens and Snowflake clean room matching to protect customer information. Demand Local never resells your data.

Put your data to work. Take control of your campaigns.

See how your team can launch and manage programmatic campaigns in LinkOne.

Book an Ad Builder demo