Demand Local
People walking across an open square, seen from above
Intelligence

Turn your customer data into your next sale

Reach more in-market car buyers with audiences built from your CRM and DMS data.

See LinkOne in action
Our approach

Your next buyer starts with what you already know

You already know who bought from you, what they bought and when. Demand Local puts that data to work to help you find your next customer.

LinkOne combines your customer data with third-party audiences, premium placements and contextual targeting. Reach shoppers who resemble your buyers, then use campaign and sales results to refine who you reach next.

Platform

Four ways to reach your next buyer

Your data. Trusted audience providers. Premium placements. Relevant content. One connected media strategy.

FIRST-PARTY

Start with your customers

Use your CRM and DMS data to find more shoppers who look like the people already buying from you.

  • Build lookalike audiences from verified vehicle sales
  • Connect Facebook and Google leads to customer profiles
  • Put your first-party data at the center of your media strategy
Customer audienceBUILT
SOURCECRM and DMS profiles
BASED ONVerified buyers
REACHSimilar shoppers
POLK, EXPERIAN, CLARITAS

Find more in-market shoppers

Expand your reach with audiences from Polk, Experian and Claritas, tested and refined throughout your campaign.

  • Add relevant audiences to your first-party strategy
  • Shift budget toward stronger-performing segments
  • Reach prospective buyers beyond your customer database
AudiencesTESTING
POLKIn test
EXPERIANIn test
CLARITASIn test
PREMIUM PUBLISHER INVENTORY

Reach buyers in premium placements

Access select publisher inventory through private marketplace deals chosen for audience fit and viewability.

  • Buy through private deals with publishers
  • Place your ads on sites selected for the shoppers you want to reach
Private marketplacesCURATED
SELECTED FORAudience fit
INVENTORYPremium
SCREENED FORViewability
RELEVANT AUTOMOTIVE CONTENT

Show up in the right content

Reach shoppers alongside relevant automotive content as they research their next vehicle.

  • Match your ads to what shoppers are reading and watching
  • Expand your reach based on content, without relying on personal data
ContextualLIVE
CONTENTAutomotive articles
VIDEORelevant viewing
TIMINGReal time
Why dealers use Demand Local

Give every ad dollar a smarter starting point

Find more buyers like your best customers
Build lookalike audiences from actual vehicle sales recorded in your DMS.
Put shopper signals to work
Use available shopping and website activity to better understand purchase intent and guide your targeting.
Keep improving as the campaign runs
Test audiences, shift budget toward stronger performance and use matched sales to inform future targeting.
Security

Your customer data. Protected.

Private audience matching
Use a clean room to match audiences while protecting raw customer records.
Privacy-conscious activation
Use UID2 identifiers for audience matching and activation across supported platforms.
Your data stays yours
Your first-party data powers your campaigns. Demand Local never resells it.
Integrations

Put the systems you already use to work

CRM

Connect CRM leads, contacts and purchase history to build a clearer picture of your customers.
SalesforceSalesforce
HubSpotHubSpot
VinSolutionsVinSolutions
DriveCentricDriveCentric

DMS

Use verified DMS sales to build audiences and connect advertising to vehicle purchases.
CDK GlobalCDK
TekionTekion
Reynolds and ReynoldsReynolds & Reynolds
DealerVault (Authenticom)Dealer Vault by Authenticom

Lead sources

Bring Facebook and Google leads into the same customer profiles.
Facebook Lead AdsFacebook Lead Ads
Google Lead FormsGoogle Lead Forms
Four pillars

From customer data to verified vehicle sales

Connect your data. Find your audience. Activate your media. Measure the sales. Intelligence turns customer insights into a targeting strategy.

01
Ingest
THE CDP

Bring CRM and DMS records together into unified customer profiles.

02
Identify
INTELLIGENCE

Build audiences using customer history, vehicle interests and available shopping signals.

03
Engage
MEDIA ACTIVATION

Reach your audiences across connected media channels.

04
Report
ATTRIBUTION

Connect ad exposure to verified vehicle sales, down to the VIN.

Channels

Reach your buyers across the channels they use

Channel
Programmatic ads

Reach relevant audiences across the open web through The Trade Desk and private marketplace deals.

Explore
Channel
Connected TV

Put your dealership in front of in-market shoppers on streaming TV.

Explore
Channel
Display ads

Stay visible with display ads across relevant sites and automotive content.

Explore
Channel
Streaming audio

Reach shoppers as they listen to streaming audio and podcasts.

Explore
Platform
Integrations

Explore the data sources and media platforms connected to LinkOne.

Explore
FAQs

Your audience questions, answered

No. LinkOne connects to your existing systems through supported integrations, including DealerVault. With your authorization, Demand Local brings the records together for audience targeting and sales measurement. Your data and customer relationships remain yours.

Demand Local supports campaigns across connected TV, streaming audio, online video, display, digital out of home, search, Meta, Google and Amazon, with The Trade Desk for the open web. Audience activation depends on each platform's supported targeting options.

You do. Demand Local uses your authorized customer data for audience targeting and measurement and never resells it.

Put your customer data to work selling more cars

See how Demand Local turns CRM and DMS data into targeted campaigns and measurable sales results.

Book a demo