Demand Local
A dealership marketing director
Dealer groups

Sell more cars. Connect your media to the sale.

Reach in-market buyers across your group. LinkOne connects ad exposure to verified vehicle sales, down to the VIN, by rooftop and across the group.

Book a demo
ChevroletNissanToyotaHondaFordKiaHyundaiLexusInfinitiSubaruMazdaJeepAcuraCadillacVolkswagen
Our approach

Put your sales data to work.

Your CRM and DMS hold the data that makes your marketing smarter. Demand Local connects that data to your media, helping you reach the right buyers and measure what happens on the lot.

LinkOne matches ad exposure to verified sales. Give every GM a clear view of their store's results and your leadership team the full group picture.

Platform

Connect your data. Reach buyers. Measure sales.

Demand Local brings customer data, omnichannel media and closed-loop attribution together across your group. LinkOne connects the ad exposure to the vehicle sold.

THE CDP

Connect your data

Put your CRM and DMS data to work across the group. We handle the supported connections so your team can focus on selling cars.

  • Connect supported CRM and DMS systems across your rooftops.
  • Each store authorizes access to its data.
  • Bring new rooftops into your group's marketing and reporting.
Sources · 14 rooftopsSYNCING
DMS FEEDS14 connected
CRM FEEDS14 connected
GROUP RECORDS1.9M
INTELLIGENCE

Know your buyers

Connect shopper records across your stores to build a clearer view of your audience. Use that insight to make your group's targeting more relevant.

  • See shopper activity across connected rooftops.
  • Use available shopping signals to prioritize in-market audiences.
Shopper 20114RESOLVED
IDENTITY6 records → 1
SEEN AT2 rooftops
STAGEIn market · wk 2
MEDIA ACTIVATION

Reach in-market buyers

Reach your audience across CTV, streaming audio, display, search and social. Demand Local puts your data to work across supported platforms, including The Trade Desk, Amazon, Meta and Google.

  • Coordinate your audience strategy across supported channels.
  • Use iSEM to align search campaigns with each store's live inventory.
  • Reach vehicle owners with Dynamic Vehicle Acquisition to help source used inventory.
Audience push9 DESTINATIONS
CTV
META
SEARCH + PMAX
ATTRIBUTION

Measure the sale

LinkOne matches ad exposure to verified vehicle sales in your DMS, down to the VIN. See which buyers saw your ads before purchasing, with reporting by rooftop and across the group.

  • See matched sales by store and across the group.
  • See which buyers were exposed to your CTV ads before purchasing.
  • Bring VIN-level results to your next 20-group meeting.
Sold matchbackDMS VERIFIED
SOLD, AD-EXPOSED41
SOLD, ALL SOURCES119
REPORTED BYRooftop
Why dealer groups use Demand Local

Local performance. Group-wide visibility.

One partner. Media and measurement.
Demand Local manages your media and connects it to sales reporting through LinkOne. Your team gets a clear view of campaign performance from one accountable partner.
Results your leadership team can use
See verified sales matched to ad exposure, down to the VIN. Give GMs store-level results and leadership a clear view across the group.
Build smarter audiences from real buyers
Use insights from your stores' actual buyers to inform targeting and your next campaign.
Destinations

Reach buyers across the channels that matter.

The Trade Desk
Amazon DSP (Amazon Ads)
Google Ads
Facebook
Microsoft Advertising
Basis

Activate your first-party audiences across supported platforms, including The Trade Desk, Amazon, Meta and Google. Build a coordinated media plan around your group's goals and each store's market.

Customers

What our dealer partners say

“We can geo-target auto intenders around each rooftop.”
Demand Local is a strong partner for several of our Connected Television (CTV) campaigns for Nucar dealerships. We can geo-target auto intenders around each rooftop in our top sales ZIP codes. The data gives us local insights into market competition and helps to refine our ad strategies.
Deborah RuggieroDIRECTOR OF ADVERTISING, NUCARNucar
“Packed appointment schedules, busy showrooms.”
Demand Local’s Facebook Events keep delivering — packed appointment schedules, quality leads, busy showrooms, and strong sales every time.
Sean CowleyMANAGING PARTNER, NISSAN OF ORANGE PARKNissan
FAQs

Your questions. Straight answers.

Your store controls access to its CRM and DMS. We use authorized data connections to build audiences and measure results. During setup, we'll walk through what data is used, how it is protected and how permissions are managed.

LinkOne matches ad exposure to sales recorded in your DMS. You can see which buyers saw your ads before purchasing and which vehicles they bought, down to the VIN. That connects your media reporting to verified sales on the lot.

Timing depends on your data connections, campaign launch and customers' buying cycle. We'll set expectations during onboarding and review matched sales as data becomes available. Results build as more shoppers move from ad exposure to purchase.

See the connection between your media and your sales.

See how Demand Local and LinkOne connect your group's media to verified vehicle sales, rooftop by rooftop.

Book a demo