Demand Local
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Display

Display ads built around your inventory

Reach local car shoppers with inventory-based ads. Connect ad exposure to showroom visits and vehicle sales.

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Our approach

Measure what happens after the impression

A shopper can see your ad and visit your dealership without clicking. Measuring showroom visits and matched sales gives you a fuller view of campaign performance.

Build display campaigns from your inventory and customer data. Track showroom visits with RSV™ reporting, then connect your DMS to match ad exposure with vehicle sales in LinkOne.

How it works

From inventory to ads to measurable results

Connect your inventory, audience targeting and sales reporting in one display strategy.

DYNAMIC INVENTORY DISPLAY

Showcase your inventory

Turn your inventory feed into display ads featuring your new and pre-owned vehicles.

  • Ads built from your inventory feed
  • Rotating creative featuring vehicles in your feed
  • Creative for new and pre-owned vehicles
Inventory adsFEED-BASED
NEW INVENTORYIn rotation
PRE-OWNEDIn rotation
SOURCELive inventory feed
GEOFENCING · CONQUEST · RETARGETING

Reach likely buyers

Use geofencing to reach shoppers in selected locations, conquest campaigns to reach shoppers considering other dealerships, and retargeting to reconnect with recent inventory browsers.

  • Geofencing around selected locations
  • Conquest targeting for shoppers considering other dealerships
  • Retargeting for recent inventory browsers
Display audienceTARGETING
GEOFENCEYour market
CONQUESTShoppers considering other dealers
RETARGETINGRecent site visitors
CONTEXTUAL · WEATHER

Match the message to the moment

Place ads alongside relevant automotive content. Use local weather conditions to trigger timely offers, such as winter tires or all-wheel-drive vehicles.

  • Placements alongside relevant automotive content
  • Weather-triggered creative based on local conditions
  • Seasonal offers timed to shopper needs
TriggersCONDITIONAL
CONTEXTAutomotive content
WEATHERLocal forecast
CREATIVESwitches on trigger
RSV™ · SOLD MATCHBACK

Showroom visits and sales

RSV™ reporting matches mobile ad exposure with a device's later presence at your dealership. Connect your DMS to match vehicle sales with available ad exposure data in LinkOne.

  • Registered Showroom Visits (RSV™) reporting
  • Vehicle sales matched to ad exposure through LinkOne
Showroom visitsMEASUREMENT
MOBILE AD SEENRecorded
DEALERSHIP VISITMatched
SOLD VEHICLEMatched to media
Destinations

Connect your audiences, campaigns and results

Activate customer audiences across the ad platforms in your plan. Send matched sales to supported platforms to help guide campaign optimization.

Display ad platforms

Activate audiences, run display campaigns and bring delivery results into LinkOne.

Sales conversion reporting

Send matched vehicle sales to supported ad platforms as offline conversions.
FAQs

What dealers ask about display ads

With your DMS connected, LinkOne matches sales records to available ad exposure data. See which buyers saw your display ads before purchasing and which vehicles they bought.

Registered Showroom Visits (RSV™) reporting matches mobile ad exposure with a device's later presence at your dealership. It helps measure visits associated with your ads, even without a click or form submission.

Reach shoppers in selected locations with geofencing, shoppers considering other dealerships with conquest campaigns, and recent website visitors with retargeting. Contextual placements also put your ads alongside relevant automotive content.

No. Your customer data is never resold.

See how display connects to visits and sales

Explore inventory ads, audience targeting and sales reporting with Demand Local.

Book a demo