Demand Local
Over-ear headphones resting on a dark surface
Audio

Reach car shoppers with streaming audio and podcast ads

Put your dealership in front of listeners using your first-party data. Then connect audio ad exposure to verified vehicle sales with LinkOne.

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Our approach

Put your customer data to work in streaming audio

Reach car shoppers while they stream music, catch up on podcasts, and go about their day. Keep your dealership and offers top of mind throughout the buying journey.

Demand Local builds streaming audio audiences from your CRM and DMS data, with lookalikes that expand your reach. LinkOne connects ad exposure to your sales records so you can see which buyers your campaigns reached and what they purchased.

How it works

How a streaming audio campaign reaches car shoppers

Target your audience, deliver your message, and connect audio exposure to vehicle sales.

AUDIO · PODCASTS

Where it plays

Run your message across streaming audio and podcasts, including Amazon Streaming Radio, as part of a coordinated campaign with CTV, display, and your other channels.

  • Coordinate audio with your CTV and display campaigns
  • View audio performance alongside your other channels
Audio placementsLIVE
DIGITAL AUDIOLive
PODCASTSLive
AMAZON STREAMING RADIOLive
YOUR CUSTOMER DATA

Who hears it

Start with the customers you know. Use your CRM and DMS data to build audiences, then reach more shoppers who look like your past buyers.

  • Build audiences from your dealership's first-party data
  • Expand your reach with lookalike audiences
Listener audienceBUILDING
SEEDPast buyers
SOURCECRM and DMS
EXPANSIONLookalikes
ON SCREEN

Companion banner

Pair your audio spot with a companion display banner where supported. Reinforce your dealership's message and give listeners a direct link to your offer.

  • Reinforce your audio message with a visual offer
  • Give listeners a direct path to your website
Companion unitPAIRED
AUDIO SPOTPlaying
COMPANION BANNEROn screen
ATTRIBUTION

Closed-loop sales attribution

LinkOne matches audio ad exposure to sales recorded in your DMS, down to the vehicle sold. View those matches alongside CTV, display, and your other channels to see where audio fits in the path to purchase.

  • Connect audio ad exposure to verified VIN-level sales
  • Match ad exposure to sales without requiring a click
  • Make budget decisions with visibility into actual sales
Sales matchbackDMS VERIFIED
AUDIO EXPOSURERecorded
SOLD VEHICLEMatched to media
OTHER CHANNELSSame matchback
Destinations

Activate your audiences across connected platforms

Activate your first-party audiences across the buying platforms in your media plan. Coordinate streaming audio with your other channels around the shoppers you want to reach.

DSPs

Connect audience targeting, media buying, and campaign reporting.
The Trade DeskThe Trade Desk
Amazon DSP (Amazon Ads)Amazon DSP
Walmart DSP (Walmart Connect)Walmart DSP
BasisBasis DSP
Related

Channels that pair with streaming audio

Channel
Connected TV

Reach your audience on streaming TV, with sales attribution through LinkOne.

Open
Channel
Digital out of home

Extend your dealership's reach with digital screens in the places shoppers visit.

Open
Channel
Programmatic ads

Coordinate audience targeting and media buying across your digital channels.

Open
Platform
Attribution

Connect ad exposure to verified vehicle sales with LinkOne.

Open
FAQs

What dealers ask about streaming audio ads

LinkOne connects to your dealership management system (DMS) and matches vehicle sales to prior ad exposure, including streaming audio. You can see which campaigns reached your buyers and which vehicles they purchased, without requiring an ad click.

Matchback compares your sales records with campaign exposure to identify buyers who saw your ads before purchasing. It connects advertising to actual vehicle sales, even when a buyer never clicked an ad.

Demand Local runs CTV, streaming audio, digital out of home, online video, display, search and social. We activate your audiences across supported platforms, including The Trade Desk, Amazon, Google and Meta, with LinkOne connecting campaign exposure to vehicle sales.

Never. Demand Local does not resell your data. Your first-party data powers your own campaigns, and your customer relationships remain yours.

Reach your next buyer through streaming audio

See how Demand Local puts your customer data to work and connects audio ad exposure to vehicle sales.

Book a demo