Demand Local
A campaign field office
Elections

Connect your campaign data to your media results

Your campaign already has the data. Demand Local puts it to work. See what ran, who it reached, and how it connects to your results.

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Our approach

Measure your media against real campaign activity

Impressions tell you your ads ran. Your campaign CRM tells you what happened next. Demand Local brings both into the same report.

LinkOne connects ad exposure to actions recorded in your own system, including matches that do not require a click. Your team gets a clearer view of performance, grounded in the data it already uses to run the campaign.

Platform

Four steps from campaign data to measurable results

Bring your data, media, and reporting together in one platform, backed by one team you can call. Demand Local has been connecting first-party data and advertising since 2008.

THE CDP

Ingest

Connect the campaign CRM, voter file, or data warehouse you already use. We handle the connection so your team can get started without building it from scratch.

  • Load your voter file through SFTP or Google Sheets.
  • Match it to your campaign CRM records.
  • Give your field and media teams a shared starting point.
SourcesSYNCING
CAMPAIGN CRM512,400
VOTER FILE1.1M
WAREHOUSE · EVENTS2.8M
INTELLIGENCE

Identify

Bring scattered records together in LinkOne. Resolve duplicate records into a clearer view of the people in your campaign data.

  • Combine records across your CRM and data warehouse.
  • Reduce duplicate records before activation.
  • Build the media plan from your connected campaign data.
Person 7740RESOLVED
IDENTITY3 records → 1
DISTRICTIn district
REACHABLE ONCTV, audio, display
MEDIA ACTIVATION

Engage

Put your connected data to work across supported media channels. Manage activation in one place, with channel selection built around your campaign and available inventory.

  • Extend your media plan with connected TV and streaming audio.
  • Include display, online video, and digital out of home.
  • Manage frequency across supported inventory.
Audience push9 DESTINATIONS
CTV
STREAMING AUDIO
DOOH
ATTRIBUTION

Report

Close the loop with LinkOne. Match recorded campaign actions to prior ad exposure and check those matches against your CRM.

  • Measure matched actions even when there was no click.
  • Review media delivery and recorded outcomes together.
  • Feed eligible conversion signals back to supported platforms to inform optimization.
Action matchbackCRM VERIFIED
MEASURED ACTIONMatched to media
CONVERSIONSPushed to platforms
VERIFIED AGAINSTThe campaign CRM
Destinations

Connect your data to the media platforms you use

The Trade Desk
Amazon DSP (Amazon Ads)
Google Ads
Facebook
Microsoft Advertising
Basis

Start with your existing CRM or data warehouse. Demand Local connects your campaign data to supported buying platforms and brings the results back into one view. Available destinations depend on the campaign, platform, and data permissions.

Why use Demand Local for elections

Give your media plan a result to measure

Before the first ad runs, we work with your team to define the action that matters and how it will be recorded. That gives your media plan a consistent measure of performance.

Start with connected data
Combine campaign records before activation so your team works from a more complete picture, with fewer duplicates.
Keep reporting tied to the agreed action
Review reach and impressions alongside matched campaign actions. See delivery and results in the same place.
Put your results back to work
Use eligible recorded actions to inform optimization on supported platforms while the campaign is running.
Industries

The same approach across industries

Automotive retail

Connect ad exposure to verified vehicle sales with LinkOne.

Automotive retail

Financial services

Follow performance through to funded loans.

Financial services

Tourism

Reach travelers before they book.

Tourism
FAQs

What to know before you connect

Matchback connects an action recorded in your CRM to earlier ad exposure. LinkOne helps your team see which recorded outcomes were preceded by an ad impression, including when there was no click. A match shows that exposure came first; it does not, on its own, prove that the ad caused the action.

Demand Local supports connected TV, streaming audio, digital out of home, online video, display, search, and social. We confirm the channels, inventory, and data activation options available for your campaign before launch.

Your first-party data is never resold. We walk your team through the connection and matching process before you connect your systems.

See what your campaign data can tell you

Get a clear view of how your records and media results connect. Start with your data and a conversation with our team.

Book a demo