Demand Local
A service bay at work
Aftermarket

More cars in the bay. More revenue for your business.

Demand Local helps service operators grow car count and connect ad spend to in-store revenue.

Book a demo
822
Matched in-store transactions from customers exposed to the ads
$349K
Influenced revenue reported on $100K in media spend
2,500
In-store coupon redemptions tracked in the CRM
92–93%
Reduction in cost per coupon from week one to week eight

Results from an oil change and lube operator. Matched transactions and coupon redemptions are separate reporting measures. Individual results vary.

Our approach

Build your marketing around cars in the bay

Your marketing should earn its place on the service drive. We connect campaigns to completed transactions, coupon redemptions and revenue so you can see what your budget is doing for the business.

Then we use those results to improve audiences, test offers and put more spend behind the campaigns that bring customers in. The goal is simple: more cars, busier bays and a clearer return on your marketing.

Platform

From your customer data to their next service visit

LinkOne connects your customer records, advertising and in-store results. Your team gets one view of how the campaign performed, and the information to make the next one stronger.

THE CDP

Ingest

Bring your service data together. Connect customer records, repair orders and coupon redemptions from your CRM or data warehouse so campaign reporting can follow the customer through the visit.

  • Use the customer and transaction records your business already collects.
  • Bring results from multiple locations into a shared view.
  • Connect offers to the revenue recorded in your own systems.
SourcesSYNCING
SERVICE CRM · ROs64,019
DMS · RO HISTORY128,440
POS · REDEMPTIONS9,212
INTELLIGENCE

Identify

Put your customer history to work. Resolve duplicate records, build audiences from past visits and reach customers who are ready to come back.

  • Reconnect with customers who have not visited recently.
  • Find new drivers who resemble your existing customers.
  • Use redemption activity to sharpen the next audience.
Customer 4471RESOLVED
IDENTITY4 records → 1
LAST VISIT9 months ago
DUEBrakes, tires
MEDIA ACTIVATION

Engage

Get the right offer in front of the right drivers. Activate audiences across your media plan and give each offer a clear path to an in-store visit.

  • Send drivers from Meta ads to an offer-specific coupon page.
  • Extend your reach through connected TV, display, audio and digital out of home.
  • Test creative and offers while the campaign is running.
Audience push9 DESTINATIONS
CTV
META
DOOH
ATTRIBUTION

Report

See which ad-exposed customers became paying customers. Match sales and redemptions to advertising activity, then send offline conversion signals back to supported ad platforms to improve delivery.

  • Measure matched transactions and the revenue behind them.
  • Track coupon claims through to in-store redemption.
  • Use the results to guide the next media decision.
In-store matchbackPOS VERIFIED
REDEMPTIONMatched to exposure
CONVERSIONSPushed to platforms
VERIFIED AGAINSTThe POS record
Case study

822 matched transactions in eight weeks

An oil change and lube operator needed to know how its Meta campaigns connected to actual service visits. Demand Local linked ad exposure, coupon activity and in-store transactions, giving the team a way to measure results and improve performance during the campaign.

How we connected the campaign

We sent drivers to offer-specific landing pages, connected coupon activity to the operator's CRM and Snowflake data warehouse, and returned offline conversions to Meta. Structured creative testing helped the team identify stronger ads and offers as results came in.

What the program reported

822 matched in-store transactions tied to customers exposed to the ads.

$88,676 in Meta-matched in-store revenue.

2,500 coupon redemptions and $260,679 in CRM-tracked redemption revenue.

Approximately $349,000 in total influenced revenue reported on $100,000 in spend.

An 85–92% email match rate for the offline conversion connection.

Cost per coupon fell 92–93 percent

Week-one cost per coupon ranged from $220 to $296 across the brands. By week eight, it was $18 to $21. The campaign improved while it was still running, giving the operator a stronger foundation for the next round of media.

Source: Demand Local aftermarket closed-loop attribution case study. Figures reflect the reported program outcomes. Influenced revenue is an attribution measure, not a measure of incremental lift.

Destinations

Reach drivers across their day

The Trade Desk
Amazon DSP (Amazon Ads)
Google Ads
Facebook
Microsoft Advertising
Basis

Connect with service customers across Meta, paid search, connected TV, display, streaming audio and digital out of home. Build the channel mix around your locations, audiences and offers, with in-store outcomes guiding the plan.

Why service operators use Demand Local

Put your next dollar behind what brings drivers in

Know the cost behind a matched transaction. See which offers turn into redemptions. Use real customer activity to improve the next campaign. Demand Local gives your marketing team a clearer connection between media performance and the business happening in your bays.

FAQs

What service operators ask

No. We work with your existing CRM or data warehouse. We review the available connections and transaction records during setup so the program fits how your business operates.

We use the transaction records in your CRM or point-of-sale system to identify customers who saw your ads before they purchased. Coupon redemption records add another view of how an offer performed in store.

Matchback compares your sales records with advertising exposure. It shows which buyers saw your ads before they came in, including customers who never clicked. That connects campaign reporting to actual transactions.

Demand Local supports media across Meta, paid search, connected TV, display, streaming audio and digital out of home. We recommend a mix based on your markets, customer data and service offers.

Your customer data stays yours. Matching takes place in a controlled clean-room environment, and your first-party data is never resold.

Make your next campaign count in the bay

See how Demand Local connects your media, customer data and in-store results to help grow car count and revenue.

Book a demo