Demand Local
A television in a living room
Connected TV

Reach local car buyers on Connected TV. Connect your ads to actual sales.

Put your dealership in front of in-market shoppers while they stream. LinkOne connects ad exposure to showroom traffic and vehicle sales.

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1,944
site visitors attributed to CTV exposure
106
walk-ins recorded in the same window
33,673
unique households reached
49 days
from a first Yahoo display ad to a sold 2023 Tahoe, matched by VIN, with a Samsung TV+ CTV ad on the path

As stated in the attribution report: one dealer, one 28-day CTV window, plus one verified sale from the same program. Identity withheld.

Our approach

Your customer data. Your market. Measurable results.

Reach in-market car shoppers on streaming TV with audiences built around your dealership's customer data and top sales ZIP codes.

LinkOne connects campaign exposure to website visits, showroom traffic and, with your DMS connected, verified vehicle sales. See which buyers your advertising reached, what they purchased and how long it took.

How it works

From first-party data to the showroom

Build the audience. Deliver the message. Manage frequency. Measure the sale.

YOUR CUSTOMER DATA

Target

Start with your customer data. Expand your reach with lookalike audiences and third-party automotive shopping signals, then target the ZIP codes that matter to each rooftop.

  • First-party audiences built from your customer data
  • Automotive shopping signals from providers like Polk
  • Local targeting around each rooftop's top sales ZIP codes
CTV audienceBUILDING
PAST BUYERSSeed
LOOKALIKESModeled
AUTO SEGMENTSPolk · Experian · Claritas
GEOTop sales ZIP codes
OTT AND CTV

Deliver

Reach local shoppers across streaming TV through The Trade Desk and Amazon DSP. Put your dealership on the big screen and extend your reach to households traditional TV can miss.

  • Full-screen spots on the living-room TV
  • Bought through The Trade Desk and Amazon DSP
  • Reaches the households that have cut cable
CTV deliveryLIVE
OTT / CTVRunning
DYNAMIC OTTRunning
AMAZON OTTRunning
FREQUENCY CONTROL

Frequency

Manage how often households see your ads to reduce repeat exposure and make your media budget work harder. We monitor frequency and adjust delivery to balance reach and repetition.

  • Household frequency management
  • Fewer repeats of the same spot in one home
  • Budget focused on efficient reach
FrequencyCAPPED
CAPSet by campaign
REPEAT EXPOSURESHeld to plan
DELIVERY GOALEfficient reach
VIEW-THROUGH TO SOLD

Match

LinkOne connects ad exposure to website visits, showroom traffic and verified sales from your DMS. In one matched buyer journey, seven ad exposures across Yahoo display and Samsung TV+ preceded the purchase of a 2023 Tahoe, 49 days after the first impression.

  • View-through attribution from the TV screen
  • Households matched to the VIN in your DMS
  • Time from first impression to sale for matched buyers
Path to saleVIN MATCHED
FIRST ADYahoo display
CTVSamsung TV+
PRE-SALE ADS7
DAYS TO SALE49
Why use Demand Local for Connected TV

Local reach. Connected campaigns. Verified sales.

Households near each rooftop
Geo-targeting keeps the CTV buy on the ZIP codes where your store sells cars.
Measurement down to the sale
Site visits, walk-ins and sold vehicles sit in the same report as the impressions.
Connected to your full media plan
Coordinate CTV with display, streaming audio, paid social and search using your first-party data to guide targeting and keep your message consistent.
Customers

Built around each rooftop's market

“We can geo-target auto intenders around each rooftop.”
Demand Local is a strong partner for several of our Connected Television (CTV) campaigns for Nucar dealerships. We can geo-target auto intenders around each rooftop in our top sales ZIP codes. The data gives us local insights into market competition and helps to refine our ad strategies.
Deborah RuggieroDIRECTOR OF ADVERTISING, NUCARNucar
Integrations

Connect your media to your dealership data

Media platforms

Activate CTV campaigns through The Trade Desk and Amazon DSP.
The Trade DeskThe Trade Desk
Amazon DSP (Amazon Ads)Amazon DSP

Sales data integrations

Connect your DMS sales records to LinkOne for VIN-level sales attribution.
CDK GlobalCDK
TekionTekion
Reynolds and ReynoldsReynolds & Reynolds
Dealertrack DMSDealerTrack DMS
Procede SoftwareProcede
ProMaxPromax
DealerVault (Authenticom)DealerVault
Related

What to run alongside Connected TV

Channel
Streaming audio

The same audience, reached through audio and podcast inventory.

Open
Channel
Digital out of home

Screens in your market, bought on audience.

Open
Channel
Programmatic ads

Reach in-market shoppers across the open web with data-driven targeting.

Open
Platform
Attribution

Connect verified vehicle sales to the ads buyers saw.

Open
FAQs

What dealers ask about Connected TV

We connect to your dealership management system (DMS) and match sales records with the ads buyers saw before purchasing. This shows you which campaigns reached your buyers and which vehicles they purchased, even when they never clicked an ad.

Your team authorizes the CRM and DMS connections, and we handle setup. Sales matches build as shoppers exposed to your ads complete their purchases and those records become available. Timing depends on your sales cycle and data availability. The 49-day journey shown above is one matched buyer example.

Demand Local activates campaigns across CTV, streaming audio, digital out of home, online video, display, paid search and paid social. LinkOne puts your first-party data to work across supported platforms, with audience targeting tailored to each channel.

Connect your CTV investment to actual vehicle sales

See how Demand Local uses your customer data to reach local shoppers and measure the path from ad exposure to a verified sale.

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