Alysse Guitar, Author at Demand Local, Inc. https://www.demandlocal.com/blog/author/aguitar/ Mobile, Search, and Video for Automotive Wed, 22 Oct 2025 15:27:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.demandlocal.com/wp-content/uploads/2024/11/cropped-DL-Logo-512x512-1-32x32.png Alysse Guitar, Author at Demand Local, Inc. https://www.demandlocal.com/blog/author/aguitar/ 32 32 Audience Targeting For Automotive Digital Marketing https://www.demandlocal.com/blog/blog-audience-targeting-for-automotive-digital-marketing/ Sat, 18 Feb 2017 06:51:20 +0000 https://www.demandlocal.com/?p=3894 Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.

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]]> Importance of Landing Page Optimization in Mobile Marketing https://www.demandlocal.com/blog/making-mobile-marketing-work-for-you-the-importance-of-mobile-landing-pages/ Sat, 11 Feb 2017 03:13:44 +0000 https://www.demandlocal.com/?p=3850 72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.

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]]> Flash-No-More: Chrome to stop auto-playing Flash ads https://www.demandlocal.com/blog/flash-no-more/ Fri, 28 Aug 2015 21:11:52 +0000 https://www.demandlocal.com/?p=2479 Not converting ads from Flash to the recommended HTML5 would result in ads either not viewed at all, or viewed at a sub-optimal level.

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]]> Generation Why: Selling to Millennial Auto Shoppers https://www.demandlocal.com/blog/generation-why/ Thu, 21 Aug 2014 18:05:00 +0000 https://www.demandlocal.com/?p=892 Though millennials aren’t as into car ownership as their parents, they bought more vehicles than the oft-compared Gen Xers this year, which has car dealers clamoring to figure out what makes them tick.

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]]> Mad Marketing: A Beginners’ Guide To Agency Partnerships https://www.demandlocal.com/blog/beginners-guide/ Thu, 14 Aug 2014 17:15:21 +0000 https://www.demandlocal.com/?p=867 Working with an agency or other advertising partners can be very beneficial. You have a team of dedicated, experienced professionals on your side.

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]]> Paid Point of View https://www.demandlocal.com/blog/paid-point-of-view/ Tue, 12 Aug 2014 18:08:56 +0000 https://www.demandlocal.com/?p=858 Journalism is supposed to be unbiased whereas advertising, by its definition, is completely biased.

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]]> Why Sending Your Digital Media Out Of House Is A Bright Idea https://www.demandlocal.com/blog/send_it_out/ Wed, 06 Aug 2014 18:44:33 +0000 https://www.demandlocal.com/?p=840 Here are four reasons why you should send your digital media and online marketing out of the house and to the experts.

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]]> Lead the Way: Handling In-Market Leads Like A Pro https://www.demandlocal.com/blog/lead-the-way/ Mon, 04 Aug 2014 19:55:22 +0000 https://www.demandlocal.com/?p=832 While competition is fierce between dealers to earn that coveted sale, a surprising number of in-market leads are slipping through the cracks.

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]]> Movin On Up: July SAAR Is Positive https://www.demandlocal.com/blog/july-saar-is-positive/ Fri, 25 Jul 2014 19:37:54 +0000 https://www.demandlocal.com/?p=769 Strive to exceed your current dealership goals (keeping these projections in mind). Update your marketing strategy to reel in reluctant customers or those with loyalty to a competitor.

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]]> On the Phone, Not off the Hook https://www.demandlocal.com/blog/on-the-phone-not-off-the-hook/ Wed, 23 Jul 2014 17:17:22 +0000 https://www.demandlocal.com/?p=714 The good news is, auto dealers are getting a lot of phone calls in 2014. The bad news? They don’t always know how to answer them.

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]]> Mo’ Mobile, Mo’ Problems? https://www.demandlocal.com/blog/mobile/ Mon, 21 Jul 2014 16:16:55 +0000 https://www.demandlocal.com/?p=698 Consumers are increasingly relying on mobile devices to research products and make decisions about where to spend their money.

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