Connected TV Archives | Demand Local, Inc. https://www.demandlocal.com/blog/tag/connected-tv/ Mobile, Search, and Video for Automotive Mon, 21 Jul 2025 21:04:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.demandlocal.com/wp-content/uploads/2024/11/cropped-DL-Logo-512x512-1-32x32.png Connected TV Archives | Demand Local, Inc. https://www.demandlocal.com/blog/tag/connected-tv/ 32 32 Challenges and Opportunities in CTV for Marketers https://www.demandlocal.com/blog/challenges-and-opportunities-in-ctv/ Fri, 01 Nov 2019 13:30:22 +0000 https://www.demandlocal.com/?p=5045 Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.

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]]> What You Need to Know About Measuring Success in CTV https://www.demandlocal.com/blog/what-you-need-to-know-about-measuring-success-in-ctv/ Sun, 13 Oct 2019 21:51:18 +0000 https://www.demandlocal.com/?p=5043 Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.

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]]> CTV Strategies & Tactics for Automotive https://www.demandlocal.com/blog/ctv-strategies-tactics-for-automotive-advertising/ Tue, 01 Oct 2019 14:00:31 +0000 https://www.demandlocal.com/?p=5041 CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.

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]]> CTV + Automotive: A Love Story https://www.demandlocal.com/blog/ctv-automotive-a-love-story/ Mon, 16 Sep 2019 17:46:47 +0000 https://www.demandlocal.com/?p=5038 Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.

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]]> CTV Ads Technological Landscape & Capabilities https://www.demandlocal.com/blog/ctv-technological-landscape-capabilities/ Sun, 01 Sep 2019 16:31:14 +0000 https://www.demandlocal.com/?p=5021 Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.

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]]> Difference between CTV & OTT https://www.demandlocal.com/blog/difference-between-ctv-and-ott/ Mon, 12 Aug 2019 15:54:24 +0000 https://www.demandlocal.com/?p=5019 Connected TV advertising is similar, but also different in a number of ways. As a marketer, you need to be able to take full advantage of this trend - and CTV & OTT advertising are how you do it.

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]]> The Foundation of Connected TV Ads https://www.demandlocal.com/blog/history-of-connected-tv-and-ott-advertising/ Thu, 01 Aug 2019 18:11:29 +0000 https://www.demandlocal.com/?p=4759 Nearly 75% of all US households have some type of CTV set up in their homes (a 6% jump from 2017) It’s time to take a serious look at CTV.

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