Demand Local In The News
The Privacy and Personalization Paradox
Modern technology has created a problematic paradox for marketers today. Customers want personalized experiences, but they also want their data to be kept under wraps.
Facebook Dynamic Ads for RV Dealerships
Amazon has seen the future of CTV, which explains why they’ve made such an aggressive push to gain a foothold.
What Advertising Agencies Should Know About Amazon’s Reach (Both Now and Post-Pandemic)
Amazon has seen the future of CTV, which explains why they’ve made such an aggressive push to gain a foothold.
The Post-Lockdown Landscape of Digital Marketing
The coronavirus pandemic has undoubtedly left its imprint on small and local business owners.
Auto Dealers, hang in there. The future looks bright
It’s been more than a couple of months since America implemented SIP, which threatened to bring the Auto Industry to a complete halt.
Restaurant industry: Tackling tough times with Digital
It’s been said that necessity is the mother of invention – and the last few weeks of the ongoing Coronavirus pandemic have undoubtedly proven that.
How Automotive Dealers can Navigate the COVID-19 pandemic
Coronavirus has caused massive disruptions around the world and has influenced how customers engage with brands, including the media that they consume.
Common mistakes to avoid in Geofencing Marketing
8 common Geofencing errors that cause businesses to diminish the positive impact of their ads.
Geofencing Marketing with the highest accuracy and precision
Location data sources determine the accuracy and precision of Geofencing.
What is Addressable Geofencing and How does it work?
Using addressable geofencing, you can target individual homes of those most likely to purchase.
Finding the right Geofencing Partner
Geofencing is a way to stand out for your competition and exploit marketing channels they may be ignoring.
Ethics in Geofencing: Post GDPR & CCPA
Consumers are becoming more aware of privacy concerns when it comes to how companies handle their data.
Certain Verticals benefit more from Geofencing
Geofencing Marketing a powerful tool for businesses. However, there are some verticals that will benefit more than others.
7 Reasons Why Mobile Geo Conquesting Marketing Works
Geo Conquesting allows you to attract customers’ on your competitors’ locations to your business.
Future of Connected TV Advertising: What’s in it for 2020?
There’s no doubt that Connected TV in the future will be even deeper and richer immersive experience.
Challenges and Opportunities in CTV for Marketers
Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.
What You Need to Know About Measuring Success in CTV
Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.
CTV Strategies & Tactics for Automotive
CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.
CTV + Automotive: A Love Story
Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.
CTV Ads Technological Landscape & Capabilities
Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.