Caitlin Cowley

At Demand Local

As SVP of Growth & Strategy, Caitlin leads Demand Local’s go-to-market initiatives, strategic partnerships, and revenue expansion efforts. She plays a pivotal role in aligning sales, marketing, and product strategies to drive measurable outcomes for clients across automotive and other verticals. With a sharp focus on scalable growth, her leadership is instrumental in identifying new opportunities, optimizing operational efficiency, and bringing data-driven solutions to market with clarity and purpose.

Previously

Prior to joining Demand Local, Caitlin spent six years at PureCars in a range of revenue growth and sales leadership roles. Most recently, she served as Vice President of Sales, where she led national go-to-market efforts, optimized pipeline strategies, and delivered record-breaking growth. Her experience spans dealer, agency, and OEM partnerships, and she’s recognized for her ability to bridge strategy and execution to drive long-term value.

Education and More:

A proud Jacksonville native, Caitlin attended Florida State College at Jacksonville. Outside of work, she cherishes time with her greatest inspiration—her daughter—alongside her husband, family, and close friends. Caitlin is passionate about creating meaningful connections, empowering others, and making the most of life in the Sunshine State she calls home.