Kass Dawson

At Demand Local

Kass Dawson is the VP of Marketing at Demand Local. He works with all internal teams to help build the Brand Story to execute all marketing funnel activities and internal communications.

Previously

Kass was the VP of Marketing for SoftBank Robotics, where his team was responsible for the Brand Narrative, driving demand and leads, and all communications efforts internal and external. Prior to that, he worked for Facebook (Meta), with the Global Vertical Marketing team, heading up the Automotive Strategy for internal and external partners. He has also worked in Automotive media (running Marketing and Product) at Jumpstart Automotive Group (now Hearst Automotive), and OEM side at Mercedes-Benz USA (managing general Marketing Strategy and launching Multi-Cultural Marketing initiatives).

Education and More:

Kass graduated from Amherst College with a Bachelor’s degree in Law, Jurisprudence, and Social Thought. When he is not ruminating and executing against his passion for Marketing, he enjoys being the ultimate consumer as both a sneakerhead and hip hop aficionado.