Comprehensive data revealing how zero-click searches are reshaping automotive digital marketing and what dealerships must do to adapt Key Takeaways AI Overviews are accelerating the zero-click trend – Appearing on 13-15% of queries in early 2024 and showing...
Comprehensive data compiled from extensive research across consumer behavior, automotive industry reports, and emerging market trends Key Takeaways Digital research dominates the car buying journey – 92% of consumers research online before purchase, spending 14 hours...
Comprehensive data revealing how automotive consumers research, engage, and purchase vehicles in the digital-first era Key Takeaways Record satisfaction meets digital complexity – 76% of new-vehicle buyers report high satisfaction (an all-time high) despite navigating...
Comprehensive data analysis of Google Vehicle Ads performance metrics, market trends, and strategic advantages for automotive dealerships Key Takeaways Explosive market growth with proven ROI – The automotive advertising market is projected to reach $48 billion...
Comprehensive data compiled from extensive research across automotive advertising channels, market trends, and emerging digital strategies Key Takeaways Digital dominance is complete and accelerating – H1 2025 has set an all-time spending record at $4.8 billion as...
