Comprehensive data on how Connected TV and Over-The-Top advertising are transforming automotive marketing strategies, driving measurable ROI, and reshaping how dealerships connect with in-market buyers Key Takeaways Massive ROI opportunity with minimal investment...
Comprehensive data on automotive conquest marketing performance, opportunity size, and ROI metrics compiled from industry research and market analysis Key Takeaways Massive conquest opportunity exists – With automotive brand loyalty at just 52.5%, nearly half of all...
Comprehensive data compiled from industry reports, financial benchmarks, and dealership performance metrics for multi-location automotive retail operations Key Takeaways Auto group consolidation is accelerating rapidly – The dealership buy/sell market saw a record 445...
Comprehensive data on how automotive businesses can effectively reach customers while adhering to evolving data privacy standards Key Takeaways Privacy compliance is now a competitive necessity – 65% of U.S. car buyers prioritize data privacy when choosing a...
Comprehensive data on co-op advertising effectiveness, utilization rates, and strategic opportunities for automotive dealerships Key Takeaways Co-op funds drive dealer marketing investments – With dealership advertising spend reaching $9.2 billion in 2024, up 22% from...
