Comprehensive data compiled from extensive research on first-party data strategies, customer data platforms, and automotive marketing performance metrics Key Takeaways First-party data delivers higher conversion rates – Dealerships implementing sophisticated...
Comprehensive data compiled from extensive research on creative automation, AI adoption in advertising, and omnichannel marketing performance metrics Key Takeaways Creative automation market is exploding – The Creative Automation AI market will grow from $4.2 billion...
Comprehensive data on how enriched audience data drives marketing performance, conversion rates, and ROI across digital channels Key Takeaways Data decay costs businesses millions annually – Poor data quality costs companies an average of $15 million yearly in wasted...
Data-driven insights on the explosive growth, effectiveness, and strategic implementation of programmatic digital out-of-home advertising for automotive dealerships Key Takeaways Programmatic DOOH is surging – Spending is projected to climb 22.6% year-over-year...
Comprehensive data on the transformative impact of connected TV and streaming video advertising in the automotive sector Key Takeaways Historic shift from linear to streaming TV – Streaming captured 38.7% of total TV viewing in July 2023, surpassing combined...
