Today’s car buyers navigate a complex digital landscape, interacting with an average of 62 touchpoints across four distinct channels during their 95-day purchasing journey. This complexity has fundamentally reshaped automotive marketing, creating a strategic...
Vehicle Ads (Vehicle listing ads) represent a critical bridge between digital vehicle research and physical dealership visits, connecting the 95% of car shoppers who start online with actual in-stock inventory at nearby locations. For automotive dealerships, these...
Automotive dealerships face escalating regulatory scrutiny around finance and lease advertising, with recent enforcement actions including $10 million (Napleton Automotive Group, 2022), $3.3 million (Passport Auto, 2022), and $1.5 million (Bronx Honda, 2020)....
The automotive retail landscape demands strategic marketing allocation between new and used inventory, with dealership net margins that surged in 2021-2023 but have moderated toward pre-pandemic levels of roughly 1-3% depending on the metric, requiring tight...
The electric vehicle market has triggered a once-in-a-generation brand loyalty reset. EV buyers are significantly more likely to switch brands than traditional car buyers. Yet, once consumers make the switch, a strong majority say they would buy another EV for their...
