Comprehensive data compiled from extensive research on automotive digital marketing and SEO performance Key Takeaways Digital dominance is no longer optional — With 92% of car buyers researching online but less than 1% of dealership websites passing Core Web Vitals,...
Comprehensive data compiled from extensive research on automotive digital advertising performance Key Takeaways Digital advertising dominance continues – 73% of dealer budgets now go to digital channels, with email campaigns generating $20-30 returns per dollar...
Comprehensive data compiled from extensive research on automotive dealership digital marketing and brand awareness strategies Key Takeaways Digital marketing delivers unprecedented ROI — Email marketing generates $36-44 return per dollar invested, while marketing...
Multicultural consumers now represent 30% of vehicle sales while driving the majority of automotive industry growth—a gap that signals massive untapped opportunity for regional dealer groups. With combined purchasing power exceeding $5 trillion and Hispanic consumers...
The automotive industry faces an unprecedented shift as multicultural consumers now drive 92% of U.S. population growth and command $5.3 trillion in combined buying power, according to University of Georgia research. With minorities representing 41% of the population...
