Comprehensive data revealing how modern car buyers engage with digital channels before making their purchase decision Key Takeaways Digital touchpoints dominate the modern car buying journey – With 24 total touchpoints and 19 being digital, today’s buyers spend...
Comprehensive data compiled from extensive research on automotive buyer behavior, digital engagement patterns, and journey optimization opportunities Key Takeaways Digital engagement saves 49 minutes at dealerships – “Mostly Digital” buyers who...
Data-driven insights revealing how multi-touch attribution transforms automotive marketing performance and profitability Key Takeaways The attribution crisis is real and costly – 92% of vehicle sales remain completely untraceable in dealership CRM systems, creating...
Comprehensive data on how precision targeting, first-party data activation, and omnichannel strategies are transforming automotive marketing performance Key Takeaways In-market audiences deliver exceptional conversion performance – Automotive repair/service campaigns...
Comprehensive data compiled from extensive research on automotive consumer behavior, digital research patterns, and omnichannel engagement trends Key Takeaways Digital research is universal but in-person validation remains critical – 92% of consumers use digital...
