CTV & OTT Archives | Demand Local, Inc. https://www.demandlocal.com/blog/category/ctv-ott/ Mobile, Search, and Video for Automotive Mon, 21 Jul 2025 23:34:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.demandlocal.com/wp-content/uploads/2024/11/cropped-DL-Logo-512x512-1-32x32.png CTV & OTT Archives | Demand Local, Inc. https://www.demandlocal.com/blog/category/ctv-ott/ 32 32 Digital Marketing Strategies for QSR Success https://www.demandlocal.com/blog/digital-marketing-strategies-for-qsr-success/ Wed, 16 Sep 2020 19:47:37 +0000 https://www.demandlocal.com/?p=6998 QSR marketing needs to be ready with digital strategies to speak to customers across various devices. We'll look at the proven strategies you can use to increase your conversions no matter where you are.

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]]> What Advertising Agencies Should Know About Amazon’s Reach (Both Now and Post-Pandemic) https://www.demandlocal.com/blog/what-advertising-agencies-should-know-about-amazons-reach/ Mon, 22 Jun 2020 17:23:17 +0000 https://www.demandlocal.com/?p=6836 Amazon has seen the future of CTV, which explains why they’ve made such an aggressive push to gain a foothold.

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]]> Future of Connected TV Advertising: What’s in it for 2020? https://www.demandlocal.com/blog/future-of-connected-tv-advertising/ Mon, 18 Nov 2019 16:59:39 +0000 https://www.demandlocal.com/?p=5300 There's no doubt that Connected TV in the future will be even deeper and richer immersive experience.

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]]> Challenges and Opportunities in CTV for Marketers https://www.demandlocal.com/blog/challenges-and-opportunities-in-ctv/ Fri, 01 Nov 2019 13:30:22 +0000 https://www.demandlocal.com/?p=5045 Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.

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]]> What You Need to Know About Measuring Success in CTV https://www.demandlocal.com/blog/what-you-need-to-know-about-measuring-success-in-ctv/ Sun, 13 Oct 2019 21:51:18 +0000 https://www.demandlocal.com/?p=5043 Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.

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]]> CTV Strategies & Tactics for Automotive https://www.demandlocal.com/blog/ctv-strategies-tactics-for-automotive-advertising/ Tue, 01 Oct 2019 14:00:31 +0000 https://www.demandlocal.com/?p=5041 CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.

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]]> CTV + Automotive: A Love Story https://www.demandlocal.com/blog/ctv-automotive-a-love-story/ Mon, 16 Sep 2019 17:46:47 +0000 https://www.demandlocal.com/?p=5038 Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.

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]]> CTV Ads Technological Landscape & Capabilities https://www.demandlocal.com/blog/ctv-technological-landscape-capabilities/ Sun, 01 Sep 2019 16:31:14 +0000 https://www.demandlocal.com/?p=5021 Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.

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]]> Difference between CTV & OTT https://www.demandlocal.com/blog/difference-between-ctv-and-ott/ Mon, 12 Aug 2019 15:54:24 +0000 https://www.demandlocal.com/?p=5019 Connected TV advertising is similar, but also different in a number of ways. As a marketer, you need to be able to take full advantage of this trend - and CTV & OTT advertising are how you do it.

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]]> The Foundation of Connected TV Ads https://www.demandlocal.com/blog/history-of-connected-tv-and-ott-advertising/ Thu, 01 Aug 2019 18:11:29 +0000 https://www.demandlocal.com/?p=4759 Nearly 75% of all US households have some type of CTV set up in their homes (a 6% jump from 2017) It’s time to take a serious look at CTV.

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